Rudy Gets A Distribution Deal

By Michael Rothstein

The Journal Gazette

The Rudy Play -- Complete with grainy black-and-white footage

In our time covering Notre Dame, few names are more divisive than Rudy Ruettiger.

Rudy, of course, is the walk-on who made all Notre Dame walk-ons famous after the 1993 film starring Sean Astin as the diminutive football player.

And we've blogged about it before, but an interesting note came across the desk about Rudy's continued attempt at selling health drinks.

Apparently, Rudy's company struck a deal today with Collins Brothers, Inc., a distributor of non-alcoholic products based in Illinois. We've never had -- or seen, for that matter -- any of these "Rudy" drinks on sale anywhere.

But apparently this deal might get Rudy's brand of drinks into a Walgreen's, CVS, Osco or Albertson's near you.

In reality, Keith Smart and Mario Chalmers should take note. This is the way to build a life off of one play -- and Ruettiger's was a meaningless sack at the end of a decided game, not a shot to help win a national title at Indiana (Smart) or Kansas (Chalmers).

Don't get too excited, though. Rudy Nutrition's stock is selling at a whopping $.55 a share, up two cents from yesterday.

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The Journal Gazette's Assistant Sports Editor Tony Krausz covers The University of Notre Dame. Krausz, a graduate of the University of Missouri School of Journalism and a native of St. Louis, has been assistant sports editor since October 2005. Prior to joining the JG, he worked at two papers in Mississippi covering high school and college athletics.


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