DETROIT – General Motors Co. is hoping to stay on the leading edge of transportation trends by investing in a San Francisco company that links people who need temporary wheels with others who want to rent out a vehicle theyre not using.
GM said it will make a small investment in RelayRides and provide the fledgling ride-sharing company with its OnStar service to let people who are borrowing GM cars unlock them with their cell phones.
GM Vice Chairman Steve Girsky said in an interview last week that GM isnt sure the idea will take off, but his company wants to be on the cutting edge if it does, especially with younger people who are more open to the idea of short-term rentals or letting others use their vehicles.
We dont know if this will work, Girsky said. But as Wayne Gretzky said, you miss 100 percent of the shots you dont take.
GM declined to say how much it is investing in RelayRides.
RelayRides now operates in San Francisco and Boston and plans to expand to other U.S. markets.
The program with General Motors vehicles will begin early next year.