HOLLYWOOD – Dave Thomas has kept a low profile since his SCTV days in the 1980s, but now the Canadian comic is back with an animated MTV series, Popzilla (11 p.m. Thursdays), which spoofs celebs in the age of Twitter. Sample: A parody of Ashton Kutcher promoting the next social-networking craze, where users update their status simply by posting icons of a duck, clown or fern.
Q. You created Popzilla to make fun of celebrity culture. But havent we reached the point where celebs are beyond parody?
A. Thats true. And thats the challenge. I think what we can do is find another angle on it and have a little more fun with it. A lot of this stuff is really ripe for fodder. Like the earnestness of the tabloids with Jennifer Aniston seeking true love and happiness. How does somebody have that much bad luck finding a guy?
Q. Do you intend to go political?
A. We have some Obama pieces. Its tricky. We were advised by MTV not to get too political, because then youre in Jay Leno CityWalk territory, where youre talking about somebody and the audience has no idea who they are. Especially the younger kid audience. Fortunately, they know who the president is.
Q. If youre going to stay topical, youve got to bang out that animation quickly.
A. And we do, which is why we designed it in that sort of low-fi way, you know? Those are jpeg heads and very simple arms and bodies and jpeg backgrounds, and the movement cycles are very simplified. We needed to be able to turn stuff around in a week, which is very fast for animation.
Q. Your company, Animax Entertainment, does a lot of commercial work.
A. We do short-form, branded entertainment for companies like Carls Jr. We do animation production services for Disney and Warner Bros., companies like that. I actually come from an advertising background.
Q. Most people know you best from SCTV, the 80s comedy show that also launched Eugene Levy and John Candy. Is Popzilla an SCTV for our times?
A. Im still doing what I did back then. Back then, the language of common reference was television. So we did parodies and spoofs of television stuff: commercials, shows and celebrities. Now America has become a full-on pop culture where the celebrities are like royalty – all over the tabloids and the television set. People dont want to be actors or dancers or singers anymore; they just want to be celebrities.
Q. Your biggest hits on SCTV were the Great White North sketches you did with Rick Moranis, about two beer-swilling, regular-guy Canadians, launching catchphrases like Take off, you hoser! You even had a movie (Strange Brew) and a radio hit with Rush frontman Geddy Lee. Do people still come up to you humming that song?
A. Oh God, yeah. That became kind of a college, beer-drinking movie. So it stayed popular for way longer than Moranis and I ever thought it would.
Q. Whats Geddy like?
A. Hes a really nice guy. Very thoughtful and introspective. Rick went to school with him, which is why he appeared on that album.
Q. How often do people confuse you with Dave Thomas, the founder of Wendys?
A. Not so often that it becomes irritating.
Q. At 60, arent you a little old to be spoofing todays celebrity culture?
A. I hire a bunch of young writers to work with me. Theyre way more connected with the young audience than I am, and I rely on that. I dont try to impose my sensibilities on the show. I just sit back and say, Thats funny, thats not funny, thats really funny, do another one of those.