Some small businesses are not just surviving but thriving – even benefiting – from the economic weakness that has battered so many other smaller firms.
Some have carved a niche few rivals can match.
Others are capitalizing on a fallen dollar to boost their exports.
Or theyre providing a service that defies a pullback in consumer spending.
And if they havent piled up too much debt, some small businesses can still get loans, despite tougher lending standards since the financial crisis erupted.
Success stories include:
Equinox Chemicals, a company in Albany, Ga., that has thrived by mixing a broad domestic customer base with overseas business. Equinox has capitalized on a fallen dollar to expand overseas markets for its products, which include chemicals for fragrances, food flavoring and electronics equipment.
ECP Commercial Real Estate, a San Diego firm that fixes up foreclosed or abandoned properties to sell them and helps property owners avoid foreclosure.
Inwindow Outdoor, a New York company that converts vacant storefronts into temporary, street-level advertising billboards.
These companies are resisting the economic pressures that have left many small businesses starved for credit and squeezed by the still-struggling economy.
Theres always those innovative entrepreneurs out there that have businesses that are flexible enough to do this type of thing, said Lydia Jones, director of the Small Business Development Center at Kennesaw State University in Georgia.
In some cases, the weak economy has even been good for business.
Customers have streamed into Josephs Jewelry and Loan, an Indianapolis pawnshop, looking for quick cash or help covering mortgage payments. The store pays cash for valuables or provides loans that come with a 20 percent finance charge – a benefit to people who otherwise cant get credit.
Sales rose about 60 percent last year compared with 2008, store manager Kevin Parrish said.
Small businesses that export can do well in todays economy because a still-weak dollar means U.S. exports are cheaper for many foreigners to buy.
Equinox, for instance, does business in 10 countries, including Germany, France, Spain, India, China and South Korea. In 2008, international sales become the fastest-growing part of its business.
Equinox and its owner Mark Grimaldi got a big break last year with a contract to make chemicals for a South Korean drug company, said Dimitris Kloussiadis, an international trade consultant at the University of Georgia who has worked with Equinox.
The chemical maker received a $500,000 bank line of credit guaranteed by the Small Business Administration to start work and paid it off in less than a year.
Kloussiadis said Equinox more than doubled its total export sales in 2008 in the first nine months of last year.
Mark is in a very niche market, and very few companies can produce the substances he produces, he said.
The same might be said of Inwindow, which started placing advertising in vacant retail storefronts in 2002, creating instant billboards at city street level.
Were very busy, CEO Steve Birnhak said.
The Scottsdale (Ariz.) Convention & Visitors Bureau used Inwindow to set up an ad in early 2008 in downtown Chicago to attract tourists looking to escape winter. The display, which covered several storefronts, showed alternating pictures of people trudging through a heavy Chicago winter and sitting poolside or golfing in Arizona.
The display ran for two months, advertising a contest to win a trip to Scottsdale. More than 10,000 people entered.
At the time, it was the largest response we had ever had to a promotional campaign like that, said Lauren Simons, marketing vice president for the visitors bureau.
Inwindows rising sales have led Birnhak to consider expanding to Europe. The company already operates in 18 U.S. cities. An ample supply of empty storefronts – inventory, Birnhak calls it – is helping.
Joe Bonins San Diego real estate company used to focus mostly on managing and leasing retail strip malls and industrial and office parks. Once the recession hit, revenue tumbled as tenants moved, stopped paying or switched to shorter, less-profitable leases.
I was really wondering if the business was going to survive, Bonin said.
Thats when he decided to focus on work more suited for a slumping economy. His company now fixes up foreclosed or abandoned properties to sell.
Bonins company also started acquiring distressed commercial real estate, breaking it into pieces and then selling it. Revenue surged about 75 percent last year compared with 2008.