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The Scoop


Verbatim: Huntington University to offer marketing degree

Statement issued Thursday:

Huntington University is offering a new Bachelor of Science in marketing degree beginning this fall.

The marketing degree will be offered through the university’s business and economics department. Classes will focus on the principles of marketing, salesmanship, market research, consumer behavior, business communication, financial management and advertising and promotion. Enrollment is currently under way.

“Marketing is one of the foundational building blocks of any successful business,” said Jim O’Donnell, professor of business and economics and Executive-in-Residence. “At Huntington, we offer a wonderful combination of both theory and practice from people who have been out in the trenches of marketing.”

The program will have its foundation in basic business and marketing practices, but will expand upon those concepts to prepare students for a 21st Century workplace, such as using social media sites for promotional purposes.

“Students are going to be exposed to people who have real ‘street knowledge’ of marketing who can provide practical experience in addition to the educational experience,” said David McEowen, associate professor of business.

McEowen and O’Donnell bring a wealth of skills and knowledge to the program, having more than 50 years of marketing experience between them at companies such as Fidelity Investments, Dreyfus and Fuji USA.

“We have the talent and some of the bridges built. This just provides us with yet another opportunity to prepare students to impact the world for Christ,” said Anita Wickersham, associate professor of business and accounting and department chair.

For more information about the marketing degree, contact Anita Wickersham at (260) 359-4227.

Huntington University is a comprehensive Christian college of the liberal arts offering graduate and undergraduate programs in more than 70 academic concentrations. U.S. News & World Report ranks Huntington among the Best Baccalaureate Colleges and Best Values in Baccalaureate Colleges in the Midwest region. Founded in 1897 by the Church of the United Brethren in Christ, Huntington University is located on a contemporary, lakeside campus in northeast Indiana. The University is a member of the Council for Christian Colleges and Universities (CCCU).

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