Diamond Foods Inc. and Procter & Gamble Co. have called off their $1.5 billion deal for Diamond to buy the Pringles brand. Cereal maker Kellogg Co. is swooping and made a $2.7 billion deal to purchase the brand.LONDON – Could Nintendo’s Mario be swapping his world of magic mushrooms and ravenous dinosaurs for the staid confines of the classroom?
The man behind the massively popular video game franchise thinks so, and he says he’s working hard to turn Nintendo Co.’s brand of hand-held consoles into educational aids and teaching tools.
“That is maybe the area where I am devoting myself (the) most,” Japanese video game guru Shigeru Miyamoto told The Associated Press in an interview.
Speaking through a translator, Miyamoto said that Nintendo’s DS console is already being used in Japanese museums, galleries and aquariums, and that his company is beginning to roll out the Nintendo DS system “in junior high and elementary schools in Japan starting in the new school year.”
He framed the project as part of his company’s effort to broaden the audience for gaming consoles.
Miyamoto’s design credits include “Super Mario Bros.,” “Legend of Zelda,” and “Donkey Kong.” He also played a pivotal role in designing Nintendo’s popular new motion-sensitive console, the Wii, which has consistently outsold rivals by attracting non-traditional gamers such as women and seniors.
But the 57-year-old was cagey when asked about his competitors, saying only that he is “honored” that others – including Sony, which has just recently unveiled its PlayStation Move – are following suit with motion-sensitive controllers.
He also declined to go into detail when asked what is in store for the best-selling Wii, saying only that “new technologies are always emerging.” He did note that Nintendo is hoping to increase the number of Wii users connecting their consoles to the Internet.
