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The Scoop

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File / The Journal Gazette
Scene from the 2009 Vera Bradley Outlet Sale at Memorial Coliseum.

Verbatim: Vera Bradley adds day to 2010 outlet sale

Statement issued Wednesday:

Sunday added to sale by request from Vera Bradley fans.

Fort Wayne, Ind. (March 24, 2010) – Vera Bradley announces today that due to feedback from consumers, the company will extend the 2010 Vera Bradley Outlet Sale schedule.

The annual outlet sale, featuring discounts of up to 75% on Vera Bradley handbags, travel items, stationery and accessories, will be held April 29-May 2, 2010 at the Allen County War Memorial Coliseum in Fort Wayne, Indiana. The 2009 Vera Bradley Outlet Sale attracted over 60,000 attendees.

Vera Bradley chief operating officer, Jill Nichols, summed up the change: "Although originally we planned to complete the sale on Saturday, loyal Vera Bradley fans let us know that we needed to reconsider. Many outlet sale guests travel from out of state and enjoy making their trip to Fort Wayne a complete weekend. It became evident that we needed to extend our hours into Saturday evening and Sunday, May 2. We listened!"

The new 2010 Vera Bradley Outlet Sale schedule is:

Thursday, April 29 8:00 a.m. to 8:00 p.m.

Friday, April 30 8:00 a.m. to 8:00 p.m.

Saturday, May 1 8:00 a.m. to 8:00 p.m.

Sunday, May 2 10:00 a.m. to 5:00 p.m.

More than 12,490 consumers from more than 30 states have pre-registered for the outlet sale as of 3:00 p.m. on March 23, 2010.

Pre-registration is available at verabradley.com through April 23, 2010 and is $5. Pre-registered guests will avoid registration lines at the sale and will receive an outlet sale coupon worth $10 off a purchase of $50 or more. (Valid on Friday, April 30, 2010 only.) Pre-registered guests will also receive email updates on promotions throughout the sale.

Outlet sale shoppers may register on-site during the 2010 Outlet Sale if they miss pre-registration. All shoppers will need to present their registration confirmation and a photo ID at checkout. Registration is good for multiple visits throughout the sale. Those not planning to make a purchase do not need to register (i.e. kids, spouses, etc).

Please visit verabradley.com or become a fan on Facebook for more information.

About Vera Bradley: Friends Barbara Bradley Baekgaard and Patricia R. Miller founded the Fort Wayne-based company in 1982. In addition to a distinctive collection of signature handbags, Vera Bradley designs stationery, rolling luggage, innovative limited edition lines, tableware, fine rugs and eyewear. Vera Bradley is sold throughout 3400 independent retailers and 29 Vera Bradley company-owned stores nationwide.

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