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The Scoop

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Daffodil fields before harvest.

Verbatim: Daffodil Days raises $13,050 for cancer society

Statement issued Thursday:

Kroger Announces Results of American Cancer Society Daffodil Days Fund-raiser

Kroger Central Division stores in central Indiana, Northeast Indiana, Northwest Indiana and one Defiance, Ohio store sold daffodils on behalf of the American Cancer Society (ACS)'s "Daffodil Days" fund-raising campaign from March 24th to 29th. On Saturday, March 27th from 11:00 AM to 3:00 PM, ACS volunteers set up booths in 20 Kroger stores across Indiana promoting the "Daffodil Days" event.

The campaign raised $13,050, a substantial 80% increase over the $7,230 raised in 2009. The top five selling stores were:

  • Kroger at 71st & Binford in Indianapolis at $560
  • Kroger at college Mall in Bloomington at $540
  • Kroger in Columbia City at $450
  • Scott's Village of Coventry in Fort Wayne at $420
  • Scott's DuPont Crossing in Fort Wayne at $360
"The collaboration between Kroger and the American Cancer Society has yielded many positive outcomes for the Society's mission to save lives from cancer," explained Laura Halt, corporate relations specialist for the Great Lakes Division of the American Cancer Society. "Because of the overwhelming support of Daffodil Days by Kroger employees and customers, the American Cancer Society is able to extend our life-saving mission to even more Indiana residents, increasing our ability to fight for everyone touched by cancer and to create a world with less cancer and more birthdays."

According to Kroger Central Division Public Affairs Manager John Elliott, "Our multi-state partnership with the American Cancer Society continues to grow in rewarding and valuable ways. The Daffodil Days fund-raiser is just one of the many ways we collaborate with the American Cancer Society. Their efforts in the fight against cancer are helping many customers and associates in the Kroger family and we are extremely grateful to them."

The Kroger Central Division has 150 food stores, 123 pharmacies and 58 fuel centers operating under five banners; Kroger, Scott's, Owen's, Hilander and Pay Less, with locations primarily in Indiana and Illinois, in addition to five stores in Missouri, one in Michigan and one in Ohio. Kroger Central Division is dedicated to supporting every local community it serves, contributing more than $11.7 million in 2009 to local organizations, primarily focusing on hunger relief, K-12 education, health causes and diversity. At Kroger, we value honesty, respect, inclusion, diversity, safety and integrity.

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