What do you do as a D-League promotion when your NBA affiliates aren't in the NBA playoffs? You tie it to a former player.
That's what the Mad Ants have done.
Never mind that the Ants are affiliated with the Detroit Pistons, Indiana Pacers and Milwaukee Bucks. Because all three teams aren't in the playoffs, the Ants are hitching their promotional wagon to Oliver Lafayette, the 6-foot-2 guard who was called up to the Boston Celtics.
If the Celtics win the NBA championship, any Mad Ants fan who buys a $99 end zone season ticket can upgrade to a $199 seat for free. Not a bad deal.
So there's your rooting interest, worth a hundred bucks. And no, not the Milwaukee Bucks.
During his stint with the Mad Ants this past season, Lafayette averaged 17.1 points, 6.5 assists and 1.8 steals.