You choose, we deliver
If you are interested in this story, you might be interested in others from The Journal Gazette. Go to www.journalgazette.net/newsletter and pick the subjects you care most about. We'll deliver your customized daily news report at 3 a.m. Fort Wayne time, right to your email.

Business

  • Stockings full of bargains
    Even though it’s still summer and Christmas is more than three months away, retailers – worried by dismal second-quarter earnings and desperate to attract shoppers – are gearing up for a holiday season ­expected to
  • Avon quitstrade groupover bylaws
    Avon Products is leaving the trade association it helped found more than a century ago, writing in a letter to other member companies this month that the group’s bylaws might not adequately protect consumers from fraud.
  • week ahead
    Today• National Association of Realtors reports existing home sales for AugustWednesday• Commerce Department reports new home sales in AugustThursday• Labor Department reports
Advertisement
Briefs

Tattoos a new level of branding

How far would you go to show loyalty on the job?

Katie Edmeier, a paralegal for Anytime Fitness, got the health-club chain’s purple running-man logo tattooed on her upper left arm.

She’s one of more than 200 staffers from among the company’s nearly 1,300 clubs worldwide who have gone under the needle in the name of Anytime enthusiasm over the past several years. At least 20 work at headquarters in Hastings, Minn.

“A tattoo artist is often on hand at annual conferences to oblige employees feeling particularly dedicated.

While it’s common for businesses to hand out temporary tattoos of their logos, this is taking product branding to a very personal level.

What if Edmeier decides to move on to another employer?

“I’ll just look at it as my reminder to live healthy,” she said.

Chevy-ad agency hired

General Motors Co. has picked Goodby, Silverstein & Partners as the new advertising agency for its Chevrolet brand.

The San Francisco agency replaces Campbell-Ewald of Warren, Mich., and French advertising company Publicis Groupe SA.

Last month GM fired Campbell-Ewald, which did Chevrolet ads for more than 90 years.

Advertisement