How far would you go to show loyalty on the job?
Katie Edmeier, a paralegal for Anytime Fitness, got the health-club chain’s purple running-man logo tattooed on her upper left arm.
She’s one of more than 200 staffers from among the company’s nearly 1,300 clubs worldwide who have gone under the needle in the name of Anytime enthusiasm over the past several years. At least 20 work at headquarters in Hastings, Minn.
A tattoo artist is often on hand at annual conferences to oblige employees feeling particularly dedicated.
While it’s common for businesses to hand out temporary tattoos of their logos, this is taking product branding to a very personal level.
What if Edmeier decides to move on to another employer?
I’ll just look at it as my reminder to live healthy, she said.
Chevy-ad agency hired
General Motors Co. has picked Goodby, Silverstein & Partners as the new advertising agency for its Chevrolet brand.
The San Francisco agency replaces Campbell-Ewald of Warren, Mich., and French advertising company Publicis Groupe SA.
Last month GM fired Campbell-Ewald, which did Chevrolet ads for more than 90 years.