Statement issued Friday:
Kroger and Fort Wayne Children’s Zoo Announce Zoo Day 2010 Results & Expanded Food Support; Exhibit Dedicated in Honor of Kroger & Scott’s Associates
- Contribution for 2010 totals $67,459; total support since 1993 totals $1,263,884
- Indiana Family Farm exhibit dedicated in honor of Kroger and Scott’s associates
- Fort Wayne Zoo to receive healthy, nutritious perishable food donations all year from Kroger stores
Zoo Day Results:
At the news conference, Fort Wayne Children’s Zoo Director Jim Anderson and Kroger Central Division Public Affairs Manager John Elliott announced the results of “Kroger Scott’s Zoo Day 2010.” Kroger and Scott’s banner stores in Northeastern Indiana celebrated “Kroger Scott’s Zoo Day 2010” on Wednesday, May 12th.
Kroger donated 3% of sales from 19 Kroger and Scott’s banner stores in the region on May 12th to the zoo, “rounding up” to a $50,000 donation this year. Kroger customers also were given the opportunity to contribute to the zoo by “rounding up” their purchase and donating either change or additional cash between Wednesday, May 12th and Tuesday, May 18th. Customers and associates contributed $17,505.72 via the “round-up,” bringing the 2010 total to $67,459.
Kroger led a $63,000 advertising blitz in the month of May on behalf of the zoo. This advertising campaign was paid for by Kroger and eliminated a substantial cost the zoo might otherwise have to make as they announced the April 24th opening of the zoo for the 2010 season.
The Kroger-funded ad campaign supporting the zoo was designed by local Fort Wayne-based Ferguson Advertising and depicted three zoo animals. Since the event began in 1993, cumulative “Zoo Day” support from Scott’s and Kroger totals $1,263,884.09.
Perishable Food Donations for Zoo Animals:
At this morning’s news conference, Kroger Central Division Public Affairs Manager John Elliott, Kroger District Manager Tim Livingston and District Operations Coordinator Chris Gomez joined zoo officials in announcing a unique food program to provide zoo animals with healthy, nutritious perishable food. The program represents the next phase for Central Division’s implementation of the nationwide Perishable Donation Partnership (PDP) now supporting 20 regional food banks and a major food rescue organization.
The Peoria Zoo in Peoria, Illinois was a pilot for the program now being extended to Fort Wayne Children’s Zoo as only the second zoo in the Midwest to participate in this program. The zoo will pick up perishable food, primarily produce, at regional Kroger stores daily using specialized containers.
The partnership will include careful monitoring of food safety procedures and dietary considerations for the zoo animals. The program has eliminated nearly 50% of food costs for the Peoria Zoo and has the potential to grow to a similar scale in Fort Wayne, reducing a major cost for the zoo. A diverse supply of fresh food is essential for the health of the zoo animals.
Exhibit Dedicated in Honor of Kroger & Scott’s Associates:
In appreciation for Kroger and Scott’s associates’ nearly 20 years of support for the zoo, Mr. Anderson announced the dedication of the Indiana Family Farm exhibit in their honor. The exhibit, which portrays life on a traditional Midwestern family farm, echoes the values of the Kroger and Scott’s organizations. A permanent plaque is installed at the entrance to the Indiana Family Farm exhibit.
According to Kroger President Bob Moeder, “The Fort Wayne Children’s Zoo is a wonderful cultural anchor for Northeast Indiana. I can’t think of a more important visitor attraction for our company to support than one that brings so much pleasure and enjoyment to our associates, customers and their families.
"It is no surprise to me that this zoo was ranked in the top 10 in the United States by Parents Magazine. Kroger is very proud to carry on this long-term partnership for an 18th year. We also are very appreciative the zoo has chosen to recognize the hard work and commitment of our local associates by naming the Indiana Family Farm exhibit in their honor. This exhibit aligns very closely with our 126-year history, during which we always have purchased a significant amount of produce and other products from local suppliers. That includes several farmers here in Northeast Indiana.
"We also want to thank our customers and our associates in northeast Indiana for their continued support of the zoo. Their efforts are preserving and enhancing one of Fort Wayne’s local treasures.”
Mr. Moeder added, “For far too long food banks, food rescue organizations and local food pantries have operated with the food that people choose to donate, rather than being able to provide enough healthy, nutritious meals that include meat, seafood, fruit, vegetables, baked goods, dairy items and other perishable foods. Central Division was pleased to donate healthy, nutritious food worth $6.8 million dollars through food banks and food pantries in 2009.
"We are equally pleased to extend the PDP to local zoo animals and help the Fort Wayne Children’s Zoo drastically reduce the cost of feeding their animals. The Fort Wayne Children’s Zoo provides enjoyment to the families of our customers and our associates and enhances the quality of life in the Northeast Indiana region. It is a privilege to help the zoo in any way we can.”
In reaction to Kroger’s increased support of the zoo, Fort Wayne Children’s Zoo Director Jim Anderson said, “Kroger and Scott’s are outstanding corporate partners. We’re proud to be the recipient of their long-standing goodwill.
With the addition of the Perishable Donation Project, our relationship with Kroger and Scott’s is more important than ever. Our thanks go to the entire Kroger and Scott’s team for their generous support.”
The Kroger Central Division has 150 food stores, 124 pharmacies and 57 fuel centers operating under five banners; Kroger, Scott’s, Owen’s, Hilander and Pay Less, with locations primarily in Indiana and Illinois, in addition to five stores in Missouri, one in Michigan and one in Ohio. Kroger Central Division is dedicated to supporting every local community it serves, contributing more than $11.7 million in 2009 to local organizations, primarily focusing on hunger relief, K-12 education, health causes and diversity. At Kroger we value: honesty, respect, inclusion, diversity, safety and integrity.