DUSSELDORF, Germany – Adidas says it plans to maintain its newfound position as golf’s biggest supplier with the help of computer images and radar systems that analyze players’ swings.

With golf revenue of $1.05 billion in the year through March, Adidas achieved global leadership of the $7.5 billion market, Mark King, head of the company’s golf business, said in an interview last week.

Adidas makes TaylorMade golf clubs.

To build on its No. 1 position, TaylorMade plans to open centers that allow players to buy customized clubs after having their swing analyzed with highspeed cameras.

The first one opened near Adidas headquarters in Herzogenaurach, Germany, last year and a second will follow in Wentworth, southern England, in September.

Adidas also aims to expand its Ashworth apparel brand and seek acquisitions, King said.

“Customers respond to our innovativeness, which helped us to become the global market leader in golf,” King said after playing in a tournament along with Adidas Chief Executive Officer Herbert Hainer and Spanish golfer Sergio Garcia.

Adidas said its golf sales overtook Fortune Brands after the maker of Titleist balls sold its Cobra unit in April.

First-quarter golf revenue rose 16 percent excluding currency swings to nearly $280 million, the German company said.

At the Herzogenaurach golf center, six high-speed cameras follow a player’s movements to create a 3-D computer-animated swing image. In a second step, a Doppler-radar-supported tool follows the golf ball’s flight and reports launch angle, spin rate and initial shot velocity.

“After some 120 shots the computer proposes a perfectly customized club,” said Ryan Lauder, TaylorMade marketing chief for Europe, Mideast and Africa.

Technicians then build a customized set of clubs for the customer within two hours, choosing from 3,000 club shafts and 2,000 heads.

There is currently a six-week waiting list for the analysis, which costs $305, Lauder said.

The first center will become profitable within the next three years, he said.

“The major trend in golf is customization, that’s what it’s all about,” King said. About 8 percent of Adidas’s revenue is derived from the sport.

Adidas said it outfits more players than any rival on the world’s top seven professional tours, including the PGA Tour.

“There is an evident relation between the number of outfitted golf professionals and the companies’ sales,” said Peter Steiner, an amateur player and analyst at BHF Bank in Frankfurt.

Steiner has a “reduce” rating on Adidas.