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And now a word from our sponsor, LeBron James

Remember when ESPN, with its depthless capacity for self-aggrandizement, labeled itself the World Wide Leader?

In the shorthand of our BFF txtng age that immediately became the WWL to a lot of media types who chose to play along with the WWL's exercise in self-love. Only now have we tumbled upon what "WWL" really stands for.

World Wide Lapdog.

This after the WWL's embarrassing shill job for LeBron James, who discovered that the WWL's journalistic ethics were indeed for sale and came up with the right asking price, basically renting out the network for his own use. Now comes the news that ESPN pulled an unflattering profile of James from its website.

Said the ESPN suit responsible for saying such things: "The story should never have been published."

No. And no one should ever again refer to ESPN as the World Wide Leader in anything, except perhaps in selling out.


Ben Smith's blog.