So just to clear something up ... new USC athletic director Pat Haden now says Reggie Bush did NOT say he was sorry the other day, even though he was sorry.
Oh, wait, that's not right. Haden says he was "contrite."
Which means, according to my dictionary here, "humbly and thoroughly penitent."
"Penitent" meaning, "one who repents of sin."
So to review: Bush was apologetic, but didn't apologize.
I trust this alleviates any confusion.