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Courtesy of Fort Wayne Komets

As they said in "Dave" ...

This advertisement recently popped up on the Komets' Web site -- www.komets.com -- and I know it has gotten some discussion on various sites.

What can I add? Frankly, that many people are missing the point.

The Komets aren't concerned about the hard-core fans, the people who read this blog. And why should they be? They've already got your money. They're worried about attracting people who aren't season-ticket holders.

This isn't my favorite ad, just because I think it's way too complex, but I can see some intelligence in it. It conveys the message that Komet hockey games are fun for everyone, even those who aren't huge hockey fans. But for those who want to make sure they see victories, it points out the championships.

Interesting that they really don't mention the Central Hockey League, aside from a couple of logos.

But back to this notion of them not prioritizing those of you whose money they already have: It reminds me of the movie "Dave." In it, a man, played by Kevin Kline, posing as the President, discovers that the government is spending $43 million to "bolster individual confidence in a previous domestic (car) purchase."

"So we're spending $43 million to make people feel better about a car they've already bought?" Kline's character asks in the movie. "I don't want to tell some 8-year-old kid he has to sleep in the street because we want people to feel better about their cars."

This is kind of what the Komets must be thinking. Why should they spend so much time and energy on making ads catering to blog readers, and the like, who already are paying for the product and will, almost certainly, continue to do so in the future? They want to target those on the fringe, who need the enticement more.

Just my thought on it.

Justin A. Cohn, pro sports coordinator for The Journal Gazette, has been covering the Fort Wayne Komets since 1997. His reporting includes game stories from home and away, features about the players and personalities associated with the Komets, plus coverage of issues affecting hockey at all levels. A native of Bloomfield Hills, Mich., Cohn graduated from Emory University in Atlanta. He can be reached at 260-461-8429 or by email at jcohn@jg.net.

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