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False advertising

File this one under the heading, "Things that make you say 'What were you thinking'?"

This upon the news that the Buffalo Bills have dumped from their radio network in-game spots for an infidelity dating website (whose identity won't be revealed on the Blob, on account of it's my Blob and I think the people running this site are sleazoid bottom-feeders).

I have two things to say about that.

1. Why would the Bills agree, to begin with, to advertise a site that might be more accurately termed Dating For Cheating Dirtbags?

2. And how could the creator of the site be surprised when they were dumped?

"I'm shocked they would pull these commercials only two weeks into our deal," he said in a statement released by the website. "Especially since it was they who approached us about advertising during Bills games. We even created a specific $49 ad for the Buffalo market, as we know it's been especially hit hard by the economic downturn."

Oooh. Cut-rate infidelity. Sign me up.

As if the Bills don't have enough issues with their cut-rate football team.

Ben Smith's blog.