So now that the Yankees have been sent packing, and the specter of a Rangers-Giants World Series looms ... expect the sports talk blabosphere to start wringing its hands about how low the TV ratings will be because there's no Yankees/Red Sox/East Coast Other involved.
I always have one reaction when I hear this sort of thing: "And your point is?"
Sure, the TV ratings will tank if it turns out to be Rangers-Giants. So what? It's not like they're going to cancel the telecasts. Baseball fans who want to watch the Series will still be able to watch the Series; the casual fan who doesn't (and may have watched only glancingly anyway, which is why they're called "casual") won't. And the Earth will keep rotating on its axis.
Fact of the matter is, no matter how low the ratings, someone will televise the World Series again next year. It's the World Series, not open-wheel racing. Someone will always televise it.
So unless Joe Fan is getting a cut of the TV money, why should he care about the ratings? And if the fans don't care, why all the yap about it?