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The Scoop

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Verbatim: Warsaw store wins pink-ribbon campaign

Statement released Monday:

Kroger Central Division’s 150 stores, primarily in Indiana and Illinois, led a $1, $3 and $5 pink ribbon scan campaign on behalf of the American Cancer Society (ACS) during the month of October. The campaign raised $31,346, a 44% increase over the $21,758 raised in 2009. (subtotal $31,346)

The top five fund-raising stores for the pink ribbon scan were:

  • The East Center Street store in Warsaw, Indiana, raising $1,966
  • The Lincoln Way store in Ligonier, Indiana, raising $1,833
  • The West Market Street store in Warsaw, Indiana, raising $1,388
  • The north Michigan Street store in Plymouth, Indiana, raising $1,046
  • The Sagamore Parkway store in West Lafayette, Indiana, raising $974
Northwest Indiana Highlight:

The division’s District 5, covering Northwest Indiana, focused on support of ACS as a team-building, community engagement program. Associates in those 18 stores purchased pink ribbon T-shirts in exchange for a $5 donation to ACS, adding $1,242 to the total. A total of 15 associate-led “Making Strides” teams collectively raised $32,890.76 for ACS. The company matched the first $5,000 raised. During the district-wide pink ribbon scan promotion, $14,518 of the total was raised by District 5 and four of the top five stores were from that district. District 5’s efforts raised $47,408.76 in total associate and customer contributions for ACS this year, the highest level of associate and customer support in the entire operating division. (add $37,891 to total)

Northeast Indiana Highlight:

The division’s District 4, covering Northeast Indiana focused on support of ACS as a team-building, community engagement program. Associates in those 19 stores collectively raised $3,370 of the total raised during the district-wide pink ribbon scan promotion. Also in 2010, “Kroger Scott’s Cancer Day 2010” raised $53,938 for ACS in 2010. The event has raised $4,475,795 for ACS and Cancer Services of Northeast Indiana over 32 years. During 2010 Kroger provided an additional $30,000 in direct support for ACS Northeast’s “Hope Classic” and “Relay for Life”, as well as $46,200 in donated promotional support to that Fort Wayne affiliate. District 4’s efforts raised $57,308 in total associate and customer contributions for ACS this year. (add $133,508 to total)

Kroger Quote:

According to Kroger Central Division Public Affairs Manager John Elliott, “We are determined to be a compassionate and supportive corporate citizen in every local community we serve. Our multi-state partnership with the American Cancer Society continues to grow in rewarding and valuable ways. This pink ribbon scan is just one aspect of our year-round collaboration with the American Cancer Society. Their efforts in the fight against cancer are helping many customers and associates in the Kroger family and we are extremely grateful to them. Kroger focuses so strongly on cancer because cancer affects so many members of the Kroger family. We celebrate our survivors and we mourn those we have lost. Through hard work and generosity, Kroger associates, customers, vendors and community partners will eventually triumph over cancer. In the meantime, we are honored by the opportunity to do our part as a hard-working, compassionate corporate citizen.”

American Cancer Society Quote:

“By serving as a Making Strides Against Breast Cancer National Team for the American Cancer Society, Kroger is making a significant impact in the fight to end breast cancer,” explained Alix Shaer, national director of Making Strides Against Breast Cancer for the American Cancer Society. “The overwhelming support of multiple fund-raisers throughout the year by Kroger associates and customers allows us to extend our life-saving mission to even more local residents, not only in Indiana and Illinois, but in communities across the country. Kroger is truly helping us create a world with less breast cancer and more birthdays.”

Central Division stores in central Indiana, Northeast Indiana, Northwest Indiana and one Defiance, Ohio store sold daffodils on behalf of ACS’ “Daffodil Days” fund-raising campaign, raising an additional $13,050, a substantial 80% increase over the $7,230 raised in 2009. (add $13,050 to total)

In Indianapolis, Kroger supported “Making Strides” with $5,000, “Daffodil Days” with $2,500, “Hats off to Survivors” with $2,500 and the “Discovery Bowl” with $2,500. In Kokomo, Indiana Kroger supported “Relay for Life” with $5,000 and in Terre Haute, Kroger supported “Making Strides” with $2,500. In Peoria, Illinois Kroger supported “Relay for Life” with $7,500. In Defiance, Ohio, Kroger supported “Relay for Life” with $1,000. (add $26,000 to total)

Throughout 2010 Kroger has announced results for separate fund-raisers led by each local store team, providing additional benefit to the American Cancer Society’s affiliates in each local community:

INDIANA DETAIL: (add $2,756.50 to total)

  • In Bloomington, Indiana, the College Avenue store team raised $639 at an October 16th in-store event
  • In Columbus, Indiana, the store team raised $423 for ACS “Making Strides”
  • In Fishers, Indiana, the 116th Street store team raised $150 at an October 1st in-store event for “Making Strides”
  • In Fort Wayne, Indiana
  • The East DuPont Road Scott’s team raised $210 for ACS “Making Strides”
  • The Decatur Scott’s team raised $350 for ACS “Making Strides”
  • The New Haven Kroger team raised $134 for ACS “Making Strides”
  • In Indianapolis, Kroger associate teams raised an additional $2,985, including;
  • The Kentucky Avenue store team in Indianapolis raised $200 at an October 16th event for “Making Strides”
  • The Rockville Road store team in Indianapolis raised $205.50 at an October 15th event for “Making Strides”
  • In Kokomo, Indiana Kroger associate teams raised an additional $235 for “Making Strides”
  • In Richmond, Indiana, the store team raised $210 at an August event
ILLINOIS DETAIL: (add $4,015 to total)

  • In Bartonville, Illinois, the store team raised $1,010 at a June event
  • In Paris, Illinois, the store team raised $2,875 at an October event for “Making Strides”
  • In Rockford, Illinois, the 11th Street store team raised $130 at an October 30th event for “Making Strides”
The Kroger Central Division has 149 food stores, 123 pharmacies and 60 fuel centers operating under five banners; Kroger, Scott’s, Owen’s, Hilander and Pay Less, with locations primarily in Indiana and Illinois, in addition to five stores in Missouri, one in Michigan and one in Ohio. Kroger Central Division is dedicated to supporting every local community it serves, contributing more than $11.7 million in 2009 to local organizations, primarily focusing on hunger relief, K-12 education, health causes and diversity. At Kroger, we value honesty, respect, inclusion, diversity, safety and integrity.

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