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Road to recovery

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Associated Press
UPS workers Chris Cosme, left, and Robert Meade sort packages at a distribution facility in New York on Wednesday, the busiest day of the year for UPS.

Online shoppers boost holiday traffic for UPS

– For UPS, it’s beginning to look a lot like a normal Christmas.

Wednesday was forecast to be the busiest day of the year for the world’s largest package delivery company. It expected to deliver a record 24 million shipments in 24 hours. That is 9 percent higher than last year and 2007 – the year before the recession took hold. It’s 60 percent higher than a typical day.

But here’s the bigger picture: After two lackluster holiday seasons, consumers are shopping again. Much of it is online, where they’re spending more than ever before. The growing number of e-commerce orders handled by UPS and smaller rival FedEx over the past two years helped offset lower shipments in other segments.

As of Friday, shoppers have spent $27.46 billion online since Nov. 1, up 12 percent from last year, according to research firm comScore Inc. Online holiday sales rose just 5 percent between 2008 and 2009.

Retail experts predict total holiday spending will increase 2 percent to 4 percent over last year.

FedEx, based in Memphis, Tenn., had its busiest day last week, when the company predicted it would pick up a record 16 million shipments on Dec. 13. That’s up 13 percent from last year.