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The Scoop

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Verbatim: Richard’s Bakery discovers there is no dough in satellites

Statement issued Tuesday:

FORT WAYNE, IN – December 28, 2010 – Due to the lack of adequate sales to justify their expense, Richard’s Bakery has decided to close its satellite stores located in the Dupont Village North and on West Jefferson Blvd. (near Time Corners) effective January 2, 2011.

The good news is, however, Richard’s will be significantly expanding its hours at the main bakery on Wells Street.

“Closing the satellite stores was a tough decision,” says Matt Henry, co-owner of the bakery. “But after doing everything we could to increase sales, we’ve come to realize that the business generated at the satellites simply don’t justify the resources it takes to keep them open.”

In an effort to keep happy those customers who did patronize the satellite stores – and there were many – Henry says that the bakery will implement a delivery service whereby, for a nominal fee, Richard’s Bakery cakes, pies and other baked goods will be delivered right to the customer’s doorstep. Also, the original Richard’s Bakery on Wells Street is doing well and, after countless requests from customers, will be expanding its hours from 6 a.m. to 6 p.m., Monday through Friday, and 6 a.m. to 1 p.m. on Saturdays and Sundays.

“So while we’re saddened that our satellite program wasn’t successful,” Henry says, “we’re excited about our expanded hours at the main location.”

Henry said the bakery’s goal is to continue providing Fort Wayne residents with made-from-scratch baked goods, using only wholesome, all-natural ingredients.

“Unlike the big box stores,” Henry says, “we bake the old-fashioned, time-honored way… the way it’s been done at Richard’s Bakery for nearly 80 years… and counting.”

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