Statement issued Monday:
Fox Broadcasting Company (FOX) has reached an affiliation agreement with Granite Broadcasting Corporation (Granite), owner of WISE-TV/Channel 33, to launch a new FOX affiliate in the Ft. Wayne, Indiana DMA on August 1, 2011, it was announced today by Jon Hookstratten, Executive Vice President, Network Distribution for FOX.
The Ft. Wayne station, to be known as WISE-TV/DT is currently a MyNetworkTV affiliate. Moving forward, it will broadcast both FOX and MyNetworkTV programming and will be promoted as MY FOX FT. WAYNE. The station will air a local newscast five nights a week and operate out of WISE-TV’s existing Butler Road offices in Ft. Wayne that house its news, sales, marketing, engineering and management team. The agreement does not affect Granite’s WISE-TV D1 programming. Ft. Wayne is the 107th-largest television market in the United States.
“We are proud to partner with Granite Broadcasting for the first time as Granite’s WISE-TV/DT joins FOX’s family of more than two hundred affiliates,” said Mr. Hookstratten. “Granite has a proven track record for providing local viewers with outstanding programming and community service, and its strong local news presence in Ft. Wayne will help strengthen FOX’s footprint in the market.”
“We’re pleased to bring FOX’s excellent lineup of sports and entertainment programming to WISE-TV as a complement to our existing stable of local news and information programming,” said Peter Markham, Chairman of Granite Broadcasting Corporation. “We look forward to continuing to build the FOX franchise in Ft. Wayne on WISE-TV/DT.”
Granite Broadcasting’s WISE-TV/DT is replacing Nexstar Broadcasting’s WFFT-TV, whose affiliation agreement with FOX expired in June 2010.
ABOUT FOX BROADCASTING COMPANY
Fox Broadcasting Company (FOX) is a unit of News Corporation and the leading broadcast television network among Adults 18-49. FOX finished the 2010-2011 season at No. 1 in the key adult demographic for the seventh consecutive year – a feat that has never been achieved in broadcast history – while continuing to dominate all network competition in the more targeted Adults 18-34 and Teen demographics. FOX airs 15 hours of primetime programming a week as well as late-night entertainment programming, major sports and Sunday morning news.
ABOUT GRANITE BROADCASTING CORPORATION
Granite Broadcasting Corporation is a market leading owner of local media properties. The company’s operations include broadcast TV affiliates, local cable TV channels, and local online and mobile media properties. Network affiliations include FOX, NBC, CBS, ABC, The CW, MyNetworkTV and LATV, collectively reaching over 6% of U.S. television households. Granite’s local media operations are characterized by innovative, best of breed management and market leading franchises.