So now this becomes, what? The Crown Royal 400 at the Brickyard? The Brickyard 400 presented by Crown Royal? The Two Fingers On the Rocks Brickyard 400?
This upon the news that the Brickyard 400, after two commercial-free years, is climbing back in bed with corporate America again. One very cool twist this time, though: Next year's race will be known, not as any of the above, but as the Crown Royal Presents The "Your Hero's Name Here" 400 at the (pause for breath) Brickyard.
The idea is for the fans to nominate a first responder or someone in the military, and that person's name will go on the race.
Let me be the first to vote for this: "Crown Royal Presents The George S. Patton Make The Other Poor Dumb B*****d Die For His Country 400 at the Brickyard."
Of course, that'll never win, on account of A) it's so long that by the time the TV boys get done saying it, the race will be half over; B) only current heroes need apply; and C) the only way the word "B******d" ever winds up in the title of a NASCAR race is if it somehow involves Kyle Busch.