A little more than a year after 3-D debuted at Northwood Cinema Grill, the theater’s co-owner has uninstalled the technology for the foreseeable future.

Jody Wiedenhoeft said part of the problem was that studios were insisting he take 3-D versions of movies even when he requested 2-D copies.

“The main reason is that most studios were basically telling us, ‘If you don’t bring in the movie in 3-D, you cannot have the movie,’ ” he said.

Wiedenhoeft certainly isn’t the only one who feels that 3-D has been shoved down his throat this summer, although I certainly wouldn’t want to put words in anyone’s mouth about 3-D being shoved down anyone’s throat.

With the release of “Harry Potter and the Deathly Hallows Part 2,” a corner seems to have been turned on people being turned off by 3-D technology as it exists today.

On July 18, Reuters reported that shares of RealD Inc., a licensor of 3-D technologies, fell 10 percent on the news that 3-D showings accounted for only 43 percent of the final “Potter” installment’s massive first weekend box office revenue.

Richard Greenfield, an analyst at New York-based BTIG LLC, released a report that said only 34 percent of the total “Deathly Hallows” audience chose to buy tickets for 3-D showings, and when IMAX screens were removed from the equation, that number dropped to 28 percent.

That’s less than a third.

Greenfield also said that sales for 2-D showings of “Green Lantern” and the latest “Potter” film were outstripping sales for 3-D showings on Fandango.com, an online advance movie ticket sales site.

The week that “Potter” tickets went on sale, there were no 3-D versions of movies in the first five positions on Fandango’s “top sellers” list, Greenfield said.

Concluded Greenfield: “We continue to believe U.S. consumers are frustrated with the amount of 3-D movies Hollywood is producing, especially when combined with excessive ticket prices.

“In addition,” he wrote, “we suspect the darkness of 3-D is starting to impact movie satisfaction (this was a key problem with ‘Pirates 3-D,’ with both ‘Green Lantern’ and ‘Potter’ starting off with darker imagery and then layering on 3-D glasses that darken the images further).”

Wiedenhoeft knows all about the apparently inherent dimness of 3-D as it relates to the latest “Pirates” film.

He said that when he showed “Pirates of the Caribbean: On Stranger Tides” in 3-D, he turned the setting on the projector bulb as high as it could go (presumably up to 11) and kept the lights in the auditorium as dim as was practical (Cinema Grill auditoriums are brighter than those in multiplexes, Wiedenhoeft said, because the wait staff needs to be able to see what it’s doing).

Still, “Pirates 3-D” was pretty dark, he said.

Wiedenhoeft managed to persuade Disney to let him have a 2-D copy of the film in the last week of its Cinema Grill run, and he said grosses for the 2-D showings in the fourth week were higher than the grosses for 3-D showings in the third.

For “Cars 2,” Wiedenhoeft was able to alternate 2-D and 3-D copies and the results were conclusive.

“We did about 90 percent of our sales in 2-D,” he said.

Wiedenhoeft doesn’t rule out reinstalling the 3-D technology in the future but for now, his customers have spoken and they have largely rejected 3-D.