Statement issued Tuesday:
Fort Wayne, Ind. – Tuesday, Oct. 18, 2011 — Parkview Hospital and Citilink officials today unveiled a Citilink bus that contains messaging from Parkview's Don't Text & Drive program.
The partnership is an effort to increase awareness about the dangers of texting while driving. A new state law went into effect on July 1 which bans texting while driving.
The messaging will be on display on the Citilink bus for one year.
"This is a great partnership that will assist us in our efforts to educate the community about the dangers of texting while driving," said Lori Hunt, trauma prevention coordinator, Parkview Trauma Centers. "We want residents to be as safe as possible and recognize the risks associated with texting and driving."
"Citilink is pleased to offer area businesses the opportunity to provide rolling billboards on the exterior of our buses. This is not only an opportunity to inform the community but also helps to support the public transit system that provides approximately two million trips per year to your customers and employees," said Betsy Kachmar, assistant general manager, Citilink.
Parkview launched the Don't Text & Drive initiative in February 2009. The program targets teenage drivers and adults who send or read text messages while driving. Parkview's Don't Text & Drive message appears on billboards, signage at Glenbrook Square Mall and public service announcements on television and radio. The campaign also includes outreach to area high schools.
For more information on interior or exterior bus advertising, visit http://www.fwcitilink.com/bus_transit_advertising.htm or call Betsy Kachmar at (260) 432-4977.
Are you unsure about how to ride a Citilink bus? Contact Citilink at (260) 432-4546. A customer service representative will help you plan your trip. Additional information is available at www.fwcitilink.com for instruction on how to take the bus and current schedules.