NEW YORK – Bigger than Shaq? Larger than LeBron? The Knicks as NBA champions?

Nothing seems too Lin-conceivable now after Jeremy Lin’s incredible first week as an NBA starter, and the story keeps getting better.

“I don’t know when there’s an ending. Maybe there won’t,” coach Mike D’Antoni said.

Lin’s story has blown straight past the New York sports pages and all their cute headlines like “Va-Lin-tine’s Day,” all the way to a basketball-crazed continent on the other side of the world, where he’s been “kind of like the great Asian hope,” said Orin Starn, professor and chair of Cultural Anthropology at Duke.

Lin has done wonders for shares of Madison Square Garden Inc., the company that owns the Knicks, the Garden and the namesake sports network. The stock has surged 9 percent since Lin began his heroics Feb. 4.

“Rangers and Knicks fans do tend to buy the stock when the teams are doing well,” said Miller Tabak analyst David Joyce.

And Linsanity has reached America’s most powerful basketball fan, with President Obama talking about Lin’s winner Wednesday.

White House spokesman Jay Carney said Lin was “just a great story, and the president was saying as much this morning.”

Lin arrived in New York in December with no guarantee he would last more than a few weeks. Already cut by Golden State and Houston this season, he was so hesitant to get comfortable in his new home that he slept at his brother’s place in the city.

Even an Ivy League education couldn’t help Lin explain what’s happened since – scoring the most points (136) in any player’s first five games as a starter since the NBA merged with the ABA in 1976, and a contract that’s guaranteed for the rest of the season.

“No, but I believe in an all-powerful and all-knowing God who does miracles,” Lin said.

If that sounds familiar, yes, Lin has been compared to Denver quarterback Tim Tebow. Both relied on their faith as much as their previously overlooked skills to guide them through hot streaks that made them sensations.

The Knicks were 40-1 odds to win the NBA title on Bovada.lv, a sports book in Las Vegas, before Lin’s run began. Now, they’re down to 18-1 and conjuring up memories of the Super Bowl champion New York Giants.

But Lin is certain to cool off. It’s one thing to beat the Nets and Wizards when they’ve barely had time to learn your name. It’s another when NBA defenses are prepared to stop you.

“He’s a marked man now. He’s not going to sneak up on anybody, and every night’s going to be tough,” D’Antoni said.

Then again, Kobe Bryant had said he wasn’t familiar with Lin’s game and would have to study up on him. The next night, Lin burned the Lakers for 38 points in a nationally televised victory.

That was a huge moment in Taiwan, which Lin’s parents left in the 1970s. Asia lost its biggest basketball star when Yao Ming retired last summer, but ratings are up in China, and TV stations around the continent have rushed to add Knicks games to their broadcasts.

“I like Jeremy Lin (more than Yao Ming) because Yao Ming was already famous” when he started playing in the NBA, Taiwanese university student Zhang Gan-yu said. “For Lin, it’s like nobody had heard of him before. Kobe gave an interview saying he did not know who Lin was. So this is truly a rising star.”

Lin has been gaining followers on social media and had the NBA’s top-selling jersey online in the first week it was available. With Knicks games blacked out to many New Yorkers because of a local cable dispute, the Knicks held their first viewing party in Chinatown on Wednesday night.

Lin is the NBA’s first American-born player of Chinese or Taiwanese descent. But Lin will have to have lasting success to be more than just a short-term phenomenon. Yao was beloved because he proved to be a star player here. Yi Jianlian, drafted in 2007 and now with his fourth NBA team, has seen his popularity wane because he isn’t a star.

Not to worry, D’Antoni says. Lin’s the real thing.

“He’s going to be a good player,” D’Antoni said.