A few years back, some city fathers and mothers in Sioux City, Iowa, made a civic pride video that was so awful in all the ways civic pride videos are usually awful, that it garnered natural attention.
Whatever preconceptions and stereotypes you may harbor about Iowa, this video confirms all of them.
Its called We Built Sioux City and it can be found on YouTube.
You should watch it. Its quite entertaining in unintended ways.
Now if you want to watch something that is quite powerful in (perhaps) unexpected ways, enter A Better Fort into the YouTube search engine.
There you will find a tribute to Fort Wayne called My City.
The song was written by DAngelo Samuel, aka Nyzzy Nyce, of the local hip-hop group CertiFLYYed and it features 19 Fort Wayne rappers, some of whom might not have considered collaborating with one another before the project was launched.
Whatever preconceptions and stereotypes you may also harbor about hip-hop, My City should quash them.
My City is a persuasive love letter to this city composed of several dazzling displays of rapping prowess and a chorus that, once heard, may never leave your head.
It is a stirring and soaring piece of work, one that any city of any size would be proud to call its own.
My City is part of an initiative called HipHop4theCity, which was devised by an organization called A Better Fort.
A Better Fort was founded two years ago to connect Fort Waynes young people with volunteer opportunities, says board member Christine Fisher.
Last summer, fellow board member Alex Smith suggested that the organization should try to help raise the profile of local musicians, specifically hip-hop musicians, Fisher says.
Fisher says she knew so little about the local hip-hop scene that she had to go on an Internet fishing expedition to find probable candidates. And thats how A Better Fort found Samuel.
Samuel says he had already written My City at that point, although he hadnt envisioned it as the focal point of a giant collaborative effort. But Samuel believed in the project and recruited the performers.
The song was recorded in October at Digitracks in Fort Wayne, and Kelly Lynch of Lynchpin Creative was tapped to shoot the video.
Lynch, who won first place at The Really Big Short Film Festival in Indianapolis in 2008, says he was already well known to staffers at A Better Fort as someone who is crazy invested in making Fort Wayne cool.
Lynch spent a month doing prep work and shot the video in early December making use of such Fort Wayne locales as Hyde Bros. Books, Neat Neat Neat Records, Parkview Field, the Wells Street Bridge and Coney Island.
Lynch says he has come to believe that the best way to get people excited about a citys future is not to shove a vision for that future down their throats. It is to help them imagine the future for themselves.
I have been telling a lot of people lately that we need to stop telling people what the story is and start showing them.
Kellys been unbelievable, Fisher says. His insight has been unbelievable.
Judging from the comments on YouTube, My City is achieving what civic pride videos rarely do despite the best of intentions: It is making people who live here feel proud and people who dont live here pine away a little.
Lynch says the video seems to have caught people by surprise, by storm since it debuted last month.
Oftentimes, the reactions expressed through email and Internet postings have been deeply personal and deeply emotional, Fisher says.
My mom watched it for the first time and her eyes got watery, Samuel says. And I thought, After a decade of work, things are finally falling into place.
One thing I said to everyone when I started out was that I was never going to behave as if I was ashamed to be from Fort Wayne, he says. Thats why the hook (in the song) came so natural to me.
Fisher says A Better Fort is preparing a HipHop4theCity template for other municipalities to use.