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The Scoop


Campaign aims to attract more artists to Fort Wayne

Statement as issued Monday:

(Fort Wayne, Ind.) – Thanks to funding provided by the Foellinger Foundation, six Fort Wayne venues will collaborate to launch a marketing campaign with the goal of attracting new promoters and artists to Fort Wayne’s stages. Partner venues include: Arts United Center, Embassy Theatre, Foellinger Outdoor Theater, Parkview Field, IPFW Rhinehart Music Center and USF Performing Arts Center.

The year-long campaign will target national and regional talent promoters with a cohesive venue marketing platform to present the variety of venue options in Fort Wayne. The cornerstone of the campaign is a portal website,, providing information on the city and each venue’s amenities. Visit Fort Wayne will maintain and host the website, which was designed by Asher Agency. The campaign will also feature direct marketing and trade advertising in Pollstar, the leading concert industry publication.

Key selling points for Fort Wayne’s stages include:

  • Unique venues with range of seating capacities and amenities
  • 700,000 ticket buyers within 30 minutes
  • Affordable media and rental pricing
  • Great Midwest routing

“The Embassy Theatre is very proud to be part of this collaborative effort,” said Kelly Updike, executive director. It’s a bold idea to bring together potential competitors, but we believe the goal of strengthening our city’s entertainment offerings is worth it. We hope to continue showing others that we all benefit when there are individual successes and we look forward to helping Fort Wayne be an even better community.”

“We are pleased to be a part of this collaborative effort to enrich the arts and entertainment offerings in northeast Indiana,” said USF Vice President for University Relations, Don Schenkel. As the former Scottish Rite Center, the USF Performing Arts Center preserves a long and diverse entertainment venue history. We look forward to working with our Fort Wayne partners to attract top-tier events and a larger audience to our region.”

“Indiana University–Purdue University Fort Wayne is delighted to be a part of the collaboration that brings the performance stages of Fort Wayne all together. We feel confident the IPFW John and Ruth Rhinehart Music Center will serve as a great incentive to attract more performance groups to the area thanks to the high visibility this collaboration provides,” said Chancellor Michael Wartell.

“We are so excited to have Parkview Field be a part of the Fort Wayne venue collaboration. To be in the same group as these other great venues is tremendous,” said Fort Wayne TinCaps president Mike Nutter. “Hopefully, this will get more great entertainment to the Summit City. We applaud the group of folks that has come together as one group to represent our concert and entertainment industry. There is so much that is great about Fort Wayne and this group will help showcase our venues to everyone outside of Fort Wayne.”

“We’ve lined up some entertaining acts for the Foellinger Theatre for the last several years, but we’d like to raise the bar even higher,” said Parks & Recreation Director Al Moll. “This marketing collaboration with Fort Wayne’s outstanding venues is sure to get some attention and hopefully bring in a whole new caliber of national acts that we’ll talk about for years to come, satisfying our goal of providing great memories through positive experiences.”

“We are thrilled to add the Arts United Center to the Fort Wayne venue collaboration,” said Jim Sparrow, Arts United executive director. “This collaboration is a great opportunity to showcase the diverse artistic and cultural offerings available in our community and to promote Fort Wayne to a national audience as a vibrant, arts-centric community where creative industry and activity thrive.”

Funding for the Fort Wayne Venues collaboration is provided by a renewing organizations grant from Foellinger Foundation. This grant encouraged organizations “to build innovative, dynamic and adaptive organizational cultures using a game-changing mindset.”

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