NEW YORK – Oprah Winfrey says creating her new cable network has turned out to be a steep climb.
I’m climbing Kilimanjaro, she told advertisers Thursday at a presentation for OWN: The Oprah Winfrey Network. She quickly explained that her Kilimanjaro is at the offices of OWN.
You know that song, The Time of My Life’? I’ve had the climb of my life, she cracked.
The network has struggled to build an audience since its launch in January 2011. It recently announced severe staff layoffs and a management shakeup with Discovery Communications, the company that’s bankrolled it with $300 million-plus.
But Winfrey struck a hopeful note in her brief remarks, even as she allowed she’s still nowhere near the channel’s summit of success.
With our restructuring and right-sizing and getting into the sauce of what needs to happen every day, I feel like I can at least now see the summit, she said.