Fans of Stacy London have an almost spiritual reverence for her fashion wisdom. They tune in every week to see her with partner Clinton Kelly on What Not to Wear, taking hopeless women with weird, dumpy, sad looks and transforming them into sharp style mavens with actual self-confidence.
She banishes I-give-up dresses and mom jeans. She hates cheap shoes, ratty hemlines and shapeless blob dresses. And she’ll tell you to your face.
London is now busy producing a documentary series about plus-size design, set to air in May on TLC. And her new book, The Truth About Style, comes out in October.
Q: You’re always at malls working with average women. What do you like about that interaction?
A: I love what style can do with real people. How it can help them transform not just how they look, but how they feel.
Q: What is the most common problem women come to you with?
A: Fit is usually the most common problem women come to me with. And usually it’s because they think fit is a question of size and not shape. You need to be able to identify your body shape, then the clothes that best flatter it. A close second in terms of style issues would be what is age-appropriate. You can’t wear juniors when you are out of your teens, people.
Q: Do men ask you for style advice, too?
A: Men care about their style, too! They just don’t talk about it as much! They have the same concerns as women – proper fit and body challenges, how to change up their look, how to invest wisely in their clothing.