Anderson Cooper revealed on Monday that he is gay, ending years of reluctance to talk about his personal life in public.

The CNN journalist wrote in an online letter that he had kept his sexual orientation private for personal and professional reasons, but came to think that remaining silent had given some people a mistaken impression that he was ashamed.

“The fact is, I’m gay, always have been, always will be, and I couldn’t be any more happy, comfortable with myself and proud,” he wrote in the letter, published by Andrew Sullivan of the Daily Beast.

Bon Jovi sells scent

Jon Bon Jovi is going Unplugged in a bottle.

Avon Products Inc. announced Monday that the 50-year-old rock star is the company’s newest celebrity fragrance partner. He’ll appear in ads for both Unplugged for Her and Unplugged for Him.

Baldwin weds

Alec Baldwin and his yoga instructor fiancée tied the knot Saturday in a New York City church, with a guest list that included family and famous Hollywood pals.

Baldwin, 54, and Hilaria Thomas, 28, married at St. Patrick’s Old Cathedral in a Catholic ceremony performed by the Rev. George Deas. His “30 Rock” co-star Tina Fey, actress Mariska Hargitay, director Woody Allen, environmental lawyer Robert F. Kennedy Jr. and Baldwin’s actor-brother, Stephen Baldwin, were among those in attendance.

Boy for singer

It’s a boy for Joy Williams of music group The Civil Wars.

Miles Alexander was born Saturday in the Music City. It’s the first child for Williams and her husband Nate Yetton, the duo’s manager. A statement says mother and son are happy and healthy.

‘Ted’ walks tall

The top five movies from the weekend box office:

1. “Ted,” $54.4 million

2. “Magic Mike,” $39.1 million

3. “Brave,” $34.1 million

4. “Tyler Perry’s Madea’s Witness Protection,” $25.4 million

5. “Madagascar 3: Europe’s Most Wanted,” $11.8 million

Happy birthday

Among celebrity birthdays today: Actor Michael Cole is 67. Writer Dave Barry is 65. Talk-show host Montel Williams is 56. Singer Aaron Tippin is 54. Actor Tom Cruise is 50. Actor Thomas Gibson is 50. Actress Hunter Tylo is 50. Actress Yeardley Smith is 48. Actress Shawnee Smith is 43.