No, no, no, a thousand times no.
That's the only reasonable response to the news that the NBA is apparently going to commence turning its players into human billboards.
What is this, soccer?
Or worse: NASCAR.
Can't wait to see Jimmie Johnson show up as the Celtics' point guard. Can't wait to hear LeBron say, "My Nike/Gillette/Powerade/Michelob Ultra jumper was really working tonight."