You choose, we deliver
If you are interested in this story, you might be interested in others from The Journal Gazette. Go to www.journalgazette.net/newsletter and pick the subjects you care most about. We'll deliver your customized daily news report at 3 a.m. Fort Wayne time, right to your email.

Business

  • OPEC seen unlikely to cut output despite oil glut
    VIENNA (AP) — OPEC oil ministers meeting in Vienna today are in a bind. Prices are plunging — and in the short term, the cartel may not be able to do much about it.
  • Toyota recalls more cars for air bag problems
    TOKYO (AP) — Toyota Motor Corp. recalled more than 40,000 vehicles in Japan today as part of a worldwide scare over defective air bags and officials are investigating a new type of air bag problem that could lead to further recalls.
  • Obama's immigration move disappoints businesses
    WASHINGTON (AP) — President Barack Obama's executive actions on immigration left out some of the business community's top priorities, disappointing business leaders who might have stepped up to defend his policies in the face of Republican
Advertisement
Associated Press
Starbucks plans to open three new Evolution juice stores like this one in Bellevue, Wash.

Starbucks ready to squeeze into juice market

– Starbucks Corp. already conquered the coffee market. Now it wants to mix it up with fresh juices.

The Seattle company on Friday will announce the opening of three more Evolution Fresh Inc. juice stores, in addition to the one it opened earlier this year. Starbucks is also expanding distribution of ready-to-drink bottles of Evolution juice in supermarkets and other stores to capitalize on the rapidly growing market for premium juices.

The move is just Starbucks’ latest push to move beyond its cafes at a time when the company is facing growing competition from fast food chains that serve specialty coffees.

The ready-to-serve premium juice market has been a bright spot in the broader U.S. beverage market. Volume of premium juices was up 25 percent in the second quarter, according to the industry tracker Beverage Digest, with brands such as Bolthouse, Naked and Odwalla seeing significant gains.

“It’s clearly part of the American lifestyle at this point,” said Arthur Rubinfeld, president of global development for Starbucks and Evolution Fresh retail.

Starbucks purchased the Evolution Fresh brand late last year for $30 million. The California company uses fresh fruits and a process called high-pressure pasteurization to make the juice without heating it. Starbucks says that gives Evolution juices an advantage over competitors, since more of the nutrients are preserved.

The first Evolution store opened in March in Bellevue, Wash., and the company also sells food such as wraps, salads and vegetarian and vegan offerings. Two more Seattle locations and a San Francisco location will open this fall.

Around the same time, Starbucks also plans to open its first Tazo tea shop, which will offer more than 80 varieties of tea drinks, near its headquarters in Seattle.

Additionally, the company in June bought a San Francisco bakery chain, La Boulange, which will start replacing the baked goods and pastries sold at Starbucks cafes. The company plans to make the bakery more of a national chain in the years ahead.

Advertisement