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Depressed Copywriter doctors up actual ads so they express the loneliness of the people reading them. The Tumblr blog is updated daily.

Artists show creativity on sad, funny Tumblrs

Better Book Titles reimagines covers such as “The Great Gatsby.”

Though the Internet gets a bad rap for advancing the careers of people who don’t deserve it – Antoine Dodson, Rebecca Black, et al. – it’s also the best artistic meritocracy the world has ever seen. As a reminder that there are funny and talented people making amazing things every day, we interviewed a few Internet personalities whose Tumblrs you should read.

The Dictionary of Obscure Sorrows

Where: www.dictionaryofobscuresorrows.com What is it? A collection of invented dictionary definitions of emotions that are complex and specific, yet totally recognizable. Updated weeklyish.

Who makes it? John Koenig, a graphic designer. “I’m a Minnesotan – I don’t talk easily about my emotions,” he says. “But put a name to it and that’s different.”

How’d he think of that? “I was watching the end credits of ‘Saturday Night Live,’ and it was so bad that I tried to capture the feeling of watching the credits of ‘Saturday Night Live.’ ” The word? “Dimanché.” He has about 400 drafts of potential entries going at any given time and adds the titles last.

Why is it awesome? The definitions are short but heartfelt and seem drawn from real (and possibly painful) experiences. This is the Tumblr version of literary fiction.

Who should avoid it? Anyone who doesn’t like to think too hard about the nuance of human emotion, or who gets apoplectic with rage when trying to parse weird compound words.

People Who

Where: PeopleWho.us What is it? An exhaustive list of the various kinds of people who irritate the author. Updates irregularly but has a long backlog if you’re bored some afternoon.

Who makes it? An anthropology professor who writes under the pseudonym Wireless G.

How’d he think of that? G liked the idea of describing a person and not commenting on whether the behavior was annoying or not. “If you’re in on the joke,” he says, “you get that these are obnoxious things that people do.”

Why is it awesome? People Who depends on the author being able to pinpoint exactly what it is about a seemingly innocuous behavior that makes it the worst thing ever.

Who should avoid it? People who are irritating and whose feelings are easily hurt when someone points that out.

Things Could Be Worse

Where: tragedyseries.tumblr.com What is it? Drawings of small, fantastical sad things, with the occasional “Sadness Reprieve.” Updated Monday, Wednesday and Friday.

Who makes it? Benjamin Dewey, comic-book illustrator and art-school graduate.

How’d he think of that? In art school, he created a little mechanized box for an enameling class. “It was called ‘Tragedy #13: Death at Sea,’ ” he says. “It had little ghosty-looking people bobbing up and down behind enameled waves, with enameled sharks.” He translated the concept of one-scene tragedies for the Internet as comics – “snackable content,” as he puts it.

Why is it awesome? Dewey’s sepia-toned ink drawings are a sidelong glance at everyone who gets heartsick over abandoned teddy bears in the street. We’re lucky we’re not trapped in a pseudo-Victorian universe getting chased by angry bees, he reminds us. And he’s right.

Who should avoid it? Anyone who will be incapacitated with misery at the thought of a Sasquatch in existential crisis.

Better Book Titles

Where: BetterBookTitles.com What is it? Recognizable book covers with new, more-truthful titles. Updated every few days.

Who makes it? Dan Wilbur, a stand-up comedian who studied classics in college.

How’d he think of that? Wilbur realized while playing video games that “Assassin’s Creed II” was a stupid name for the historical adventure and that “Strangle the Pope” would sell a lot more copies. He switched his focus to books because (he thought) nobody was making good book jokes on the Internet.

Why is it awesome? Far from being disrespectful of classic literature, Wilbur’s new titles make the books more accessible. “Oedipus the King” is way more intimidating than “How I Met Your Mother.”

Who should avoid it? People who are going to use the new titles as cheat sheets for not reading the books. Wilbur’s book, “How Not to Read: Harnessing the Power of a Literature-Free Life,” out in September, addresses that.

Depressed Copywriter

Where: www.depressedcopywriter.com What is it? Ads, slightly doctored to express the loneliness of the people reading them. Updated daily.

Who makes it? Three ad copywriters who escape the inane cheerfulness of actual advertising for a few minutes by making everyone else feel sad inside.

How’d he think of that? Contributor Chris Sheldon saw a Starbucks bag reading “Let’s remember why we go together so well.” He made a few edits (“Let’s remember why we went together so well”) and an incredibly melancholy blog was born.

Why is it awesome? You know how “Mad Men” makes you feel incredibly alone and sad while making all sorts of deep statements about our culture of consumerism and how we sell products disguised as happiness? It takes 45 minutes to watch an episode of “Mad Men” and three seconds to get the same feeling from Depressed Copywriters.

Who should avoid it? Anyone who might spiral into depression if reminded that we’ll all die alone.

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