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And now .... the London Jaguars

Now here's an idea that sounds completely ridiculous, until you realize it isn't ridiculous at all, but is actually sort of brilliant.

The Jacksonville Jaguars planning on playing a game year in London for the next four years makes all kinds of sense, particularly the part about building the team's brand internationally. Here are a few very good reasons why:

1. While it's true the Jags don't have an international brand to build at the moment, they don't have a domestic brand, either. And they're not likely to acquire one. So what have they got to lose by trying out a new market?

2. Speaking of no domestic brand .... if they go overseas four times, it's not like Jacksonville's going to miss them.

3. The football-naive British fan base will love them because it won't know, or likely even care, just how much they suck wind.

I don't know about you. But this sounds like a solid win-win to me.

Ben Smith's blog.