So this is how time-wasting celebrity rumors get started.
Emmy host Jimmy Kimmel instructed people to go on Twitter and Facebook and write something along the lines of: "OMG, Tracy Morgan just passed out at the Emmys. Turn on ABC right now!" as a prank, just to see how quickly the information would spread (and inspire new viewers). Morgan, who was in on the gag, complied.
And, true to the pack mentality that develops instantaneously on social media, untold thousands of people actually did this. Many others simply read the words "Tracy Morgan" and "passed out" and thought Morgan truly had passed out.
Morgan was committed to the act, though: Not only did he lie down on stage, he actually stayed there through the commercial break and was hauled away, rambling to himself.
During the breaks
Inside the Nokia Theatre, no commercials are playing on the big screens during breaks, just montages of past Emmy moments and reminders for attendees to use the Twitter hashtags #Emmys and #EmmysCongrats.
The montage that's won the most laughs from the crowd so far features vintage clips of Julia Childs, Mary Tyler Moore and Kermit the Frog and Miss Piggy explaining the Emmy voting process.
"Borrrring," says Piggy.
See them sweat
With temperatures topping 90 degrees on the Emmy red carpet, the stars were doing everything they could not to let you see them sweat.
"Dancing With the Stars" host Tom Bergeron sucked down a bottle of water as he walked the carpet.
Ashley Judd of "Missing" went a different route, toting an umbrella as she sashayed between interviews.
Kevin Costner went against the bow tie fashion trend, sporting an open collar look that at least beat the heat on the red carpet.
Stephen Colbert whipped out a blotting paper to make the sweat on his upper lip disappear before facing the throng of TV cameras.
The other red carpet
At the Emmys, there's the red carpet and then there's – well – the other red carpet.
As the main red carpet fills up, security tries to keep the line moving by directing the big stars down the carpet where cameras are lined up to film them and entertainment journalists are waiting to interview them.
Meantime, the less famous are directed down a parallel red carpet closer to the fan bleachers.
"Please continue walking," security guards continuously say.
Sometimes they'll also give a gentle nudge to someone on the B-list red carpet who lingers too long taking pictures of the folks on the A-List red carpet.
Fran and Elmer Armstrong are awards show veterans, joining throngs of fans for at least their sixth Emmy Awards show on a sweltering Sunday afternoon.
The retired St. Louis couple's quest for a front row seat in the fan bleachers beside the red carpet began when they lined up outside the Nokia Theatre around 7:30 a.m. Sunday. As the day progressed, and temperatures rose, they hung in there, cheering as the cameras from E! Entertainment television filmed pre-show segments.
"Goodbye Giuliana," 70-year-old Elmer Armstrong shouted to anchor Giuliana Rancic as the E Entertainment crew wrapped up.
Jon Stewart delivers an f-bomb
It wouldn't be an awards show without an f-bomb.
Actually, it would be, but an f-bomb always adds spice, even when bleeped.
The man who did the honors at Sunday night's Emmy show was Jon Stewart, excitedly accepting his 10th consecutive trophy for best variety series.
He began his acceptance speech by noting that "The Daily Show" deals in topical comedy, "which has the shelf life of egg salad." He added that the Emmy does indicate "The Daily Show" has some value.
In some future age, he went on to say, holding his Emmy aloft, aliens arriving on Earth "will find a box of these."
"And they will know how predictable these (bleeping) things are," he added.
'Mandy Patinkin, holla!'
Claire Danes came up with the catchphrase of the night when she saluted her "Homeland" co-star during her Emmy acceptance speech thusly: "Mandy Patinkin, holla."
Danes, taking the stage after winning best actress in a drama for the Showtime series, mentioned several names before matter-of-factly calling out Patinkin in the most unexpected way.
Twitter went nuts, with many people suggesting that this saying needs to become a meme, and soon.
As the pop-culture site (at)Gawker put it: "'Mandy Patinkin, holla' is the new Angelina Jolie's leg." From New York Magazine's (at)Vulture site: "'Mandy Patinkin, holla' is the best thank-you ever." And from NPR's (at)nprmonkeysee: "If the Internet doesn't remix 'Mandy Patinkin, holla' by tomorrow morning, it is a failure."
Others suggested that Jewish delis begin baking Mandy Patinkin challah. Still others made references to Patinkin's Broadway bona fides with "Evita" jokes.
If someone can figure out a way to incorporate Patinkin's famous line from "The Princess Bride" — "Hello, my name is Inigo Montoya, you killed my father, prepare to die" — then the Internet might truly be worthwhile after all.