WASHINGTON – Its hard to say what the Founding Fathers would think of the modern presidency. But theres no doubt theyd be horrified by the modern presidential campaign.
In their day, no man worthy of the presidency would ever stoop to campaigning for it. George Washington was asked to serve. Decades later, his successors were also expected to sit by the phone. The Presidency is not an office to be either solicited or declined, wrote Rep. William Lowndes of South Carolina in 1821. Rutherford B. Hayes wanted to be so free of the taint of self-interest he didnt even vote for himself in the election of 1876. As late as 1916, President Woodrow Wilson called campaigning a great interruption to the rational consideration of public questions.
Not so today. Mitt Romney has been running for president for six years. Barack Obama has arguably never stopped since he took the oath of office. Today campaigning isnt an interruption but a permanent condition. Indeed, if you are a successful campaigner its expected youll be a successful president.
In 1992, after Bill Clinton beat George Bush, Dan Quayle said, If he governs as well as he campaigned, the country will be all right. Republicans had argued Clintons character faults disqualified him from office. Quayle was articulating the common modern view – ratified by voters – that being a gifted campaigner was the more important quality.
When Obama was asked about his lack of executive experience in 2008, he pointed to his successful campaign as proof he could manage the presidency. Bill Clinton testified on his behalf: If you have any doubt about Senator Obamas ability to be the chief executive, Clinton said at one of Obamas vast rallies in October 2008, just look at all of you. ... He has executed this campaign.
There are similarities between the campaign and the presidency. Both tasks require a candidate to perform well under pressure, communicate effectively and build a team that trusts you and can function with little sleep and lots of stress. Obama political adviser David Axelrod says the crucible of the campaign uncovers the hidden personal qualities that you cant list on a résumé. Its an MRI for the soul, he says.
But if good campaigners made good presidents, wed have a constant string of successes. Most sitting presidents, almost by definition, have been skilled on the campaign trail. Yet the talents do not necessarily convey.
Lyndon Johnson crushed Barry Goldwater in 1964 in part because of his attention to the minutiae of the contest. He carried a laminated card in his pocket of the key polls in each battleground state, but Vietnam was beyond his ability to micromanage. Nixon and his men brought modern public relations techniques to the presidency in 1968. As president, he trampled on the office. In 1974, Jimmy Carter was such a political unknown that no one on the game show Whats My Line recognized him. Two years later he was president. Wise men considered Carters meteoric rise proof that he was a political genius. Maybe he was. But he was also one of our least effective presidents.
Campaigns reward fighters. Governing requires cooperation, compromise and negotiation. Campaigns focus on one opponent, but a president, even if he wants to go on the attack, never has just one jaw to swing at. President Obama must attack the Republican Congress – John Boehner one day, Paul Ryan the next. It was easier to slug John McCain again and again.
Presidential campaigns are fantastical places. Here, on the campaign stump, the United States can be ruthless with China diplomatically – but not beholden to Beijing as creditors. Entitlements are always safe – even as the deficit is drastically cut. Candidates build an electoral coalition by papering over differences and offending no one. Then, as president, they are forced to make choices that almost always offend some wing of the coalition they built.
When voters evaluate a candidates character, they tend to be Manichean: Candidates are only one thing or its opposite. A candidate is either a leader or a ponderous professor, a man of the people or an elitist, the real deal or a phony. One-dimensional characterizations make for easy political attacks and self-satisfaction among those who simply want to affirm their existing ideologies. It is the laziness underpinning much talk radio, but it misses the essential paradox of the presidency: presidents move between both ends of a spectrum.
The cheap political critique of Mitt Romney is that he flip-flops. His opponents point this out as if thats all you need to know to disqualify him.
But malleability is a necessary quality in a president. (Constancy has a nice romantic ring to it, but does anyone want a leader who sets a course and then refuses to change it no matter what?)
Its more fruitful to examine the specific cases where Romney showed flexibility, compare them with cases when Obama changed his position, and then decide which candidate acted out of a lack of conviction and which was simply light on his feet.
You can test presidential candidates by measuring them against the current occupant. Or you can hold them up against an idealized version and see how they do. Its probably fairest to match their promises with their skills.
Romney promises to repeal the Affordable Care Act and replace it with an alternative. For those who hate Obamacare, thats all they need to hear. But simply asking How? puts us in a better position to evaluate his theoretical presidency.
Hell need a majority in Congress if he wants to follow through on this promise. The Democrats might still control the Senate. That means Romney will need considerable skill working with the other party to get what he wants. What experience in his background gives us confidence that hell have the tools for the job he assigns himself? Hell also be facing the fiscal cliff – an immediate bewildering thicket of tax cuts and spending reductions. How will he manage that and take on repealing health care? Isnt one of these more important than the other?
That raises questions about his priorities and how he sets them. Is he a pragmatist? Or is he an ideologue? Does he have the perseverance to handle both jobs? Would any president?
Maybe there is a better way to evaluate our presidential candidates, and come to more reliable conclusions about which ones are likely to have the skills actually required for the job.
Al Gore once suggested that running for president was like a job interview. But suppose the current presidential campaign were an extended job interview, conducted by the American people. Candidates are so guarded, the hiring committee would have little to go on.
He speaks a great deal but says so little. All I really know is that he loves this company and thinks its best days are ahead of it. He thinks the head office in D.C. is out of touch with customers. Great teeth. No applicant would ever get a job giving the vague answers our candidates do.
The usual proposed remedy for the sorry state of our presidential campaigns is more focus on the issues. Thats important to learn what a candidate believes, to see whether he can set priorities, and to judge whether he has the candor to say it out loud. But its not enough for a president merely to have a position. He has to have the skill necessary to follow through on his promises and translate his position into policy.
Another idea for improving campaigns is to focus more on the character of candidates, which may get us closer to understanding how they would operate in the Oval Office. Thats also a promising notion, but the way we end up judging candidates characters is pretty silly – by looking for news conference gaffes, dissecting the meals they ate when they were young married couples or assessing the way they play basketball.
So heres a thought: What if we approached presidential campaigns the way a large corporation approaches its search for a new chief executive? The purpose of the campaign would be to test for the skills and attributes actually required for the job. Companies such as McDonalds and Target do this even at the junior levels. Applicants are asked questions like Tell us about a conflict at work you helped resolve and Whats the biggest obstacle you overcame? The qualities employers are seeking are the same ones voters should be looking for in presidential candidates: initiative, experience, creativity and problem solving.
Alas, when candidates are asked questions that might shed some light on these abilities, they run or dodge. Theyre trained not to answer hypothetical questions and to tell only heroic tales about their past.
Well, nuts. That doesnt mean we cant try to ask these questions anyway. Its hard to say which attributes are most necessary for a president, if for no other reason than we dont know what he will face. Its also hard to put your finger on how to measure certain qualities that will be revealed only under the pressure of a presidency. There is no training for the Oval Office. Still, weve got to do something with all of these TV hours, rallies and conversations with the neighbors, so consider four qualities to guide the way we evaluate candidates for the job:
Political skill: Campaigns give us a good idea of a candidates priorities, but can they read the political landscape theyll face when they get to office? Are they honest enough to win voters trust but ruthless enough to cut a deal with their enemies when necessary? Are they comfortable with the schmoozing, backslapping and ego-massaging that comes with the job?
Management ability: Is the candidate focused enough to follow an overarching vision, but nimble enough to tweak that vision when real-world events intervene? Can they admit mistakes and learn from them? Can they sift through complex ideas? Can they recognize baloney when it comes from their staff or supporters? Do they know how to hire a good team?
Persuasiveness: Do they know how to deliver a good speech? Do they know when to stay quiet? Do they know how to read public opinion? Is it possible for a president to short-circuit Congress by taking an issue directly to the people?
Temperament: Has the candidate ever faced a true crisis? Do they have the equanimity to handle the erratic and unpredictable pressures of the office? How are they with uncertainty?
Youll notice a word that is missing here: leadership. We can all agree that a president should be a leader, but what does that mean? Gen. George Patton or Mahatma Gandhi? It depends on the circumstance. The word leadership in presidential politics only distracts or obscures. What a presidents critics really mean when they say he isnt leading is that he hasnt announced that he is supporting their plan. Challengers vow to show leadership, but that amounts to little more than saying theyll magically pass the vast programs theyre promising. They dont want anyone to ask the how question. They want you to assume that a leader can get anything done.
Rather than testing for leadership, we should recognize that leadership is actually the sum of these four attributes – and probably a few more. These attributes, unlike the vaporous leadership mantle, are more measurable qualities. We shouldnt let politicians get away with asserting they have this magical ability when we can bore down a little deeper to see whether they have these necessary and underlying traits.
I am not claiming that by looking at things this way we can produce a mathematical formula for candidates. There is no Myers-Briggs test for successful presidents. But unlike the mindless speculation over who will get the nod to be a candidates running mate, at least thinking about these is not completely useless. In the end, searching for the answers should help bring the candidates into somewhat clearer focus.