You choose, we deliver
If you are interested in this story, you might be interested in others from The Journal Gazette. Go to www.journalgazette.net/newsletter and pick the subjects you care most about. We'll deliver your customized daily news report at 3 a.m. Fort Wayne time, right to your email.

U.S.

  • Ice bucket challenge goes awry, firefighters hurt
    CAMPBELLSVILLE, Ky. – A charity stunt that has grown into a social media phenomenon went terribly wrong for four Kentucky firefighters when a fire truck’s ladder got too close to a power line after they dumped water on college students
  • New go-to career for New England's young: Farming
    Farming is hip in New England.  Across the region, young people are choosing crops over cubicles, new farms are popping up and the local food movement is spreading.
  • More schools are mixing beer, football at stadiums
    Walk through the tailgate area at a college football stadium, and beer drinking is as common a sight as fans adorned in jerseys of their favorite players.
Advertisement
Associated Press
Dan Auerbach, right, and Patrick Carney of the Black Keys perform in Central Park on Saturday. The free concert, a prelude to the UN General Assembly meeting, drew 60,000 fans.

Concert gets UN, NY ears

Poverty focus of star-packed show

– K’naan kicked off a free concert in Central Park on Saturday evening that also included performances by the Black Keys and John Legend to call attention to poverty worldwide.

Dubbed the Global Citizen Festival, the concert also featured Neil Young, Band of Horses and Foo Fighters. Video was streamed worldwide as about 60,000 music fans poured into the park.

The concert included a surprise appearance from Legend, who played “Imagine” at a piano on the Great Lawn stage, a short walk from where the song’s author, John Lennon, once lived.

The concert was scheduled around the meeting of the United Nations General Assembly in New York this week, and organizers used an innovative approach to ticket distribution so that many concertgoers would be forced to learn about an array of global problems, such as polio, malaria, child mortality and polluted drinking water in order to get a ticket.

Anyone wanting free tickets had to register at globalcitizen.org, a website that then required users to watch videos or read information about poverty-related issues. Each time material was consumed, users could earn points toward a drawing for tickets. Points could also be accumulated by sharing information on Twitter or Facebook.

“Our social media campaign has been off the charts,” said Hugh Evans, CEO and co-founder of the Global Poverty Project. The approach demonstrates a new model for harnessing digital tools that may be repeated for other big events with political or social messages.

Advertisement