You choose, we deliver
If you are interested in this story, you might be interested in others from The Journal Gazette. Go to www.journalgazette.net/newsletter and pick the subjects you care most about. We'll deliver your customized daily news report at 3 a.m. Fort Wayne time, right to your email.

Business

  • Peoples Bancorp yearly earnings up 30%
    Peoples Bancorp today reported fiscal 2014 earnings of $3.4 million, or $1.47 per diluted common share, a 30 percent increase from the $2.6 million, or $1.11 a share, posted for the previous 12 months.
  • Ossian auto-parts supplier to add 70 jobs
    A Wells County auto parts supplier is expanding its workforce by about 50 percent, officials announced today.
  • TI Automotive expanding, adding jobs
    TI Automotive in Ossian, Ind. announced today they will invest $10 million into their Wells County manufacturing facility in the form of new process equipment.
Advertisement

Find new roads, Chevy says

'Runs deep' slogan has run course

DETROIT – Chevrolet is dropping its “Chevy Runs Deep” slogan and replacing it with the new tagline “Find New Roads,” saying that it’s better geared toward drivers outside the U.S.

The General Motors Co. brand pointed to its significant overseas expansion during the last several years, noting that it now sells its vehicles in more than 140 markets around the world.

“Find New Roads will enable the whole company to rally around a consistent theme for the brand, and at the same time serve as an external message that works in all markets,” GM marketing chief Alan Batey said in a statement.

“The theme has meaning in mature markets like the U.S. as well as emerging markets like Russia and India, where the potential for continued growth is the greatest,” he said.

“Find New Roads” will be used in the brand’s advertising starting in the U.S. this quarter.

GM unveiled the “Chevy Runs Deep” campaign in fall 2010. The ads drew on the brand’s 100-year history and were narrated by movie and TV star Tim Allen, but failed to resonate with customers.

Joel Ewanick, who headed GM’s global marketing when the campaign was launched, left the company in July.

The new campaign also comes after the March hiring of Commonwealth, a newly formed company, to handle the carmaker’s global advertising.

Advertisement