Maru and his boxes are Internet stars

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YouTube

This Maru classic has more than 15 million hits.

Associated Press

In this June 2011 photo provided by mugumogu, Scottish fold Maru rests in a cardboard box in Japan. After years of viral YouTube viewing and millions of shares, the cat stars of the Internet are coming into their own in lucrative and altruistic ways.

Published: February 7, 2013 3:00 a.m.

Maru and his boxes are Internet stars

Associated Press

Roly-poly Maru, the megastar in Japan with millions of views for nearly 300 videos since 2007, has three books and a calendar, among other swag for sale.

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