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Associated Press photos
Mickey Mouse and other cartoon characters pose during a parade in Hong Kong Disneyland. The theme park in the southern Chinese city of Hong Kong has turned a profit for the first time since it opened in 2005.

Hong Kong Disney finally sees profit

The Toy Story part of Hong Kong Disneyland opened in 2011, a move to attract more visitors to the ailing park.

– Disneyland in the southern Chinese city of Hong Kong has turned a profit for the first time since it opened in 2005, as new attractions helped push visitor numbers to a record, theme park officials said Monday.

The park earned $14 million in the year that ended Sept. 29 and its revenue jumped 18 percent to $550 million. The park drew 6.73 million visitors, 13 percent more than the previous year, with guests spending 6 percent more than a year earlier.

The struggling park’s losses had steadily narrowed from $206 million in 2008, the year it started disclosing financial figures, to $31 million in 2011.

Legislators and analysts have blamed the park’s poor performance on its small size.

It’s the smallest of Burbank, Calif.-based Disney’s parks worldwide. But the 311-acre park, set onreclaimed land on Lantau island, will be a quarter bigger once an expansion is completed later this year.

Hong Kong Disneyland’s managing director, Andrew Kam, called the park’s swing into profit a “significant milestone.”

“The business has turned a corner,” Kam saidsaid the park expansion was “the most critical success factor that contributed to our result this year.”

The $465 million expansion adds three new attractions that Kam said allowed the park to draw more visitors.

Two have already opened, including one based on the “Toy Story” series of movies and another with a Wild West theme called “Grizzly Gulch,” which Kam said has become the park’s most popular draw.

The final phase, “Mystic Point,” which has a supernatural theme and is set in a rain forest, is scheduled to open by the middle of the year.

Visits by local residents, who accounted for a third of total visitors, rose 21 percent, while those by mainland Chinese, who make up nearly half of the total, climbed 13 percent.

Hong Kong Disneyland opened to great fanfare in 2005, only to miss its attendance targets in the first two years.

The occupancy rate at the resort’s two hotels, which have 1,000 rooms in total, edged up by 1 percentage point to 92 percent. Kam said the park was looking at the feasibility of expanding its hotels.

Kam shrugged off fears that a Disney theme park under construction in Shanghai will result in increased competition for Hong Kong, saying that new theme parks would only help promote the industry in Asia.

Hong Kong’s government has a 52 percent stake in the park. The Walt Disney Co. owns the remaining 48 percent.

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