What happens when you mix a Luke Bryan song with one from Eminem? Or take a Carrie Underwood ballad and infuse it with a touch of electronic dance music? It sounds like a riddle invented to enrage traditional country music fans, but theres actually a simple answer: People dance.
Its a fact that club DJs have known for years, and Nashville record labels and producers are eagerly working to bring it to the mainstream. Remixing and mashing up songs is nothing new, but country is the latest genre to discover that behind a thumping techno beat sits a lucrative opportunity to breathe a second life into songs by turning them into dance tunes.
The concept has taken off recently, buoyed by the release of Country Club, an EP from longtime nightclub DJ/producer Dee Jay Silver on which two scorned-lover tales (Carrie Underwoods Two Black Cadillacs and Dolly Partons Jolene) get spliced together, while Alabamas 1983 hit Dixieland Delight features guest vocals from Southern rap group Nappy Roots.
Country isnt some slow music about a lonely guy – its party music, said Silver, currently on tour with Jason Aldean as the DJ tasked with getting the crowd hyped before the show. Were keeping the music, but just giving you a different way to listen to it.
While pop versions of country songs have been around for years, producers say that blending elements together for a remix presents a different challenge. Its about adding more accelerated dance beats, drums, maybe keyboard and electronic sounds – every process is different, and sometimes its critical to keep the original guitar track and melody to maintain the country root of the song.
The dance mix concept is expanding from country nightclubs to bigger concerts. These days, the Rascal Flatts tour features a group called the Dance YAll country crew consisting of dancers who get down to amped-up songs between acts; Miranda Lambert enlists a trio, Jukebox Mafia, to entertain the crowd with beatboxed remixes of country hits before she goes onstage.
Scott Borchetta, president and chief executive of the Big Machine Label Group, says the growth of dance-heavy music is a natural progression with the emergence of younger artists coming up through the ranks, and their diverse musical influences.
When you look at the current crop of country singers who are getting traction the last couple of years, they grew up listening to hip-hop as well as country. Its coming out in their music because its in their DNA, Borchetta said. Look at Florida Georgia Line – you listen to the cadence of a lot of their melodies, and theres a natural hip-hop element to that.
Florida Georgia Line, of course, is the new duo who saw the inescapable hit Cruise become even bigger this year with a remixed version featuring rapper Nelly. Likewise, Jason Aldeans Dirt Road Anthem got a second act on the charts with an appearance from Ludacris.
Borchettas label is behind the Dance YAll project, which features the new single Two Step, a song from Laura Bell Bundy with a rap by Ford thats heading to radio Monday. Bundy, a Broadway performer-turned-country singer who appears on the Rascal Flatts tour to perform the song, says its amazing to watch the reaction when the Dance YAll troupe shows up.
What the remix is doing is allowing people to freestyle to country music, Bundy said. It doesnt require a line dance, it doesnt require a partner dance, and it adds a beat. It has much more of a party vibe to it, ... and its widening the genre a little bit.