Airline passengers pining for faster in-flight Internet access anywhere in the world – even over the oceans – are about to get their wish as satellite operators find success where Boeing failed a decade ago.
Stronger, more focused signals from spacecraft lofted by providers such as Intelsat will replace cobbled-together connections meant for mobile phones and television broadcasts. Costs will fall, too, eventually making onboard broadband a free amenity to win travelers’ loyalty, industry executives say.
The technology is poised to bring sweeping changes in airborne Wi-Fi now marked by balky downloads, dead zones and scant public enthusiasm. ViaSat, whose service will debut on JetBlue Airways aircraft next month, promises more satellite-delivered bandwidth for each passenger than current market leader Gogo can offer to an entire plane.
Ten years ago, we used to use dial-up; nobody does that anymore, said Tim Mahoney, chief executive officer of the aerospace unit of Honeywell International, a satellite-hardware supplier. That evolution that we’ve gone through in our home setting is going to take place on the aircraft.
So-called spot beams from the new satellites deliver a more-concentrated signal than those blanketing a region with TV images.
There’s enough bandwidth for scores of fliers to share, with moving jets handed seamlessly from one beam to another. It’s akin to connecting a Starbucks coffee shop full of Wi-Fi users – if the store were zipping through the stratosphere.
Inmarsat, which will pipe its signal through Honeywell equipment, plans to girdle the globe with three spot-beam satellites launched by 2014. Intelsat expects its first Epic satellite in space in 2015. By then, JetBlue plans to have ViaSat’s Wi-Fi on all its planes, airline CEO Dave Barger said this week.
In-flight Internet is available on only about 40 percent of the U.S. and Canadian airline fleets, said Jim Breen, an analyst in Boston for William Blair & Co. Usage is even less: Satellite provider Global Eagle Entertainment estimates that only about 5 percent of fliers on Internet-enabled planes pay to hop online.
When the plane lands, almost everybody immediately pulls out their phones, said Mark Dankberg, CEO of ViaSat in Carlsbad, Calif. That gives you a sense of how many people would use it if it were better.
Cory Levy, co-founder and chief operating officer of mobile application company One Inc., is part of that unsatisfied group. He buys Wi-Fi on only about half of the weekly flights he makes between San Francisco and Los Angeles.
Fifty percent of the time, it works really well and probably 50 percent of the time on the SF to LA flight I can’t even get Gmail to load, Levy said. It’s sort of like a hit or miss.
Aerial Wi-Fi was kicked around for years as a concept before Chicago-based Boeing introduced Connexion, a service sold to airlines to deliver broadband via a global satellite network. Unveiled in 2000, the program faltered as travel slumped after the 9/11 terror attacks, and Boeing pulled the plug in 2006.
That left a void filled by Gogo, whose system of ground towers and mobile-phone spectrum grabbed the largest share of the U.S. in-flight Internet market, serving carriers including American Airlines and United Airlines.
Itasca, Ill.-based Gogo charges fees such as $14 for all-day service.
Panasonic Avionics, Global Eagle and others jumped in, too, knitting together systems with satellites designed for direct-to-home television.
Like the mobile-phone technology, the older spacecraft had limits on broadband speed. Gogo’s system only provides a signal over land, creating hours-long Web blackouts on over-water flights.
When you’re stuck going far over the Atlantic for nine hours, there’s only so many movies you can watch, said Matt Kepnes, who flies to Europe and Southeast Asia about once a month for his New York-based travel blog, Nomadic Matt.
I like getting on my computer and chatting on Facebook and talking to my friends, checking my email and getting some work done.