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Irish Insights


No big changes planned for Notre Dame football uniforms

Notre Dame officially has a new apparel deal with Under Armour.

But that doesn't mean the Irish's football uniforms are about to undergo a dramatic change.

Notre Dame athletic director Jack Swarbrick announced the 10-year deal, which begins July 1, with Under Armour during a Tuesday press conference, and he indicated that the football uniforms will not vary from the program's traditional look.

"If there is a school that changes its uniforms less than we do its Auburn," said Swarbrick, referring to another school with an Under Armour deal.

"They don't make any modifications to their uniform. Under Armour has been very comfortable with that and has been a great partner with them. … We will control the look at feel of the uniforms. We are going to focus on how the uniforms enhance performance as much as what they look like."

Notre Dame does modify its football uniform once a year when the Irish play their Shamrock Series game, a home game that is played at an off-campus site. But Under Armour doesn't sound like it will do anything too radical to Notre Dame's look at the start of the deal.

"We are not anticipating doing anything unusual, crazy," Under Armour CEO Kevin Plank said. "We need to honor and respect the history of the university. We believe that less is more, particularly in the early days. As we get comfortable, and I think as our team, our team of designers, our innovation teams as we get comfortable, first and foremost, these uniforms will be reflective of the latest and greatest technology we have. The look and the esthetic of them is something that will be pretty consistent in year one to get things going."