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Price of your cup of joe about to go up

Don’t panic. But there could be a global coffee shortage.

Usually, during this time of year, the delicate Arabica coffee plants in the mountains of Brazil, where most of the world’s coffee comes from, are maturing. White, fragrant flowers have appeared, followed by cherrylike fruit, each containing two seeds: Arabica beans, the most popular in the world.

But last month, the worst drought in decades hit Brazil’s coffee belt region, destroying crop yields and causing the price of coffee to shoot up more than 50 percent this year.

For now, retail prices for coffee are stable. Roasters typically have enough supplies to cover themselves for a few months. But if the price of the Arabica beans continues to rise, consumers could start seeing the cost of their morning coffee creep up this year, according to Jack Scoville, a futures market analyst specializing in grains and coffee, among other commodities.

On Wednesday, the price per pound of coffee for delivery due in March reached the highest point in about 14 months, at $1.72.

Even before the drought, concerns arose that there would be a global coffee deficit. At the beginning of the year, a closely watched report by a commodities trading company noted that the global coffee market could face a shortage for the first time in three years. The report predicted coffee supplies will be about 5 million bags lower than consumption for the 2014-15 season.

In the long run, though, experts say that the price of coffee will rise for one simple reason: More people in developing markets such as Brazil, India and China are acquiring a taste for it.

“Regardless of what happens in Brazil now … we will see higher prices and more competition for higher-quality coffee,” said Kim Elena Ionescu, a coffee buyer and sustainability manager for Counter Culture, the influential North Carolina-based coffee roasting company.

Ionescu said it used to be that the developing world made coffee and the developed world drank it. But now, countries such as Brazil, which traditionally only produced coffee, are starting to consume it, too.

“More people are drinking coffee,” Ionescu said. “And more people are drinking better coffee.” She added that coffee production is hard to mechanize, and so it’s likely that demand will continue to outstrip supply.

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