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The Journal Gazette

  • Leah Moyers Photography In this May 2016 photo provided by Leah Moyers Photography, the bridal party of Sydney Broadhead of Nashville, Tenn., poses at her wedding in Ashville, N.C. Broadhead allowed her bridesmaids to choose their own dresses, though she stayed in the loop on their plans and was the final arbiter. Mismatching bridesmaids dresses has become more popular in recent years. (Leah Moyers Photography via AP)

Tuesday, January 02, 2018 1:00 am

Brides not wedded to matching

LEANNE ITALIE | Associated Press

NEW YORK – Alison Kelly felt she had enough on her plate dealing with her own wedding gown and all the details of her mountain getaway nuptials without micromanaging how her bridal party would dress.

So instead, she asked her maid of honor – her sister – and the rest of her bridal party to choose natural tones to honor the informal Vail, Colorado, location that she and her husband had picked for their Sept. 2 nuptials, and to wear styles that made them feel good.

“I'm surrounded by women who make their own decisions and are strong and independent. There's no way I could tell any of them what to wear. It just wouldn't even work,” Kelly laughed. “I know that they know their own bodies.”

She was thrilled with the results, a soft mix of rose blush, light red, ivory and taupe that proved the perfect complement to her own white gown. The bridesmaids wore matching rings of flowers on their heads.

While brides have been giving their stand-up loved ones greater freedom from the constraints of more traditional – often hideous – matching confections, they now seem to be taking the mismatch bridesmaid trend a step further. Matching colors in different silhouettes or identical dye lots for different styles of dresses have given way to completely different cuts, textures and colors.

The trend is well represented on the retail side. David's Bridal, with more than 330 stores in the United States, Canada, Mexico and the United Kingdom, has an online section of mismatched bridesmaids options with advice on how to make the concept work, from using the same color in different styles to choosing wildly different fabrics, lengths, silhouettes, colors, prints and embellishments.

One suggestion from the company: Select different shades of the same color, but include light, medium and dark shades to allow for an ombre gradation. For large wedding parties, mix in some pale neutrals that will offset the overall palette.

While mismatching is more visible these days, it hasn't completely taken over. According to the most recent Bridal Fashion Study by the wedding site TheKnot.com, done in 2015, 51 percent of bridesmaids still wear the exact same dress as others in their wedding party, while 33 percent wear the same color in different styles, 11 percent wear different dresses and 5 percent wear the same style in different colors.

Shelley Brown, fashion and beauty editor for The Knot, said the idea of mismatched bridesmaids dresses is picking up speed as more brides look for ways to personalize their weddings.

Complete freedom of choice can go wrong, so Brown suggests that brides provide some broad guidelines. “Offering no guidelines can create a more stressful process for the bridesmaids,” Brown said. “So don't just say, oh, buy a blue dress. Is it strapless, is it floor length, what material is it, what shade of blue?”