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The Journal Gazette

Thursday, February 14, 2019 12:00 pm

Branding effort urges young adults to make northeast Indiana their own

MATTHEW LEBLANC | The Journal Gazette

Business leaders are hoping a new branding effort will help lure people to live and work in northeast Indiana.

The Northeast Indiana Regional Partnership today unveiled "Make It Your Own," a marketing effort designed to attract people ages 21 to 45 to the 11-county region. The partnership, which is made up of business and civic leaders, worked with national and local marketing agencies to produce the tagline and a "brand strategy," according to a news release.

"Northeast Indiana's number one business need is increasing our talent pool," Michael Galbraith, director of the partnership's Road to One Million initiative, said in a statement. "On average, we have more than 6,000 unfilled jobs in the region in our jobs portal. For our region to thrive in today's global economy, we must grow our population to one million people by 2030."

Area businesses can use the "Make It Your Own" logo and marketing materials in efforts to sell prospective residents and workers on northeast Indiana, the partnership announced.