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The Journal Gazette

  • RED Development has started work at Jefferson Pointe to add a street through the heart of the shopping center that will run from the road fronting the theater complex to the fountain. The project is to be finished by mid-2020. (Michelle Davies | The Journal Gazette)

  • This artist's rendering shows what Jefferson Pointe would look like when the project is finished. (Courtesy/RED Development)

Friday, August 16, 2019 1:00 am

Jefferson Pointe revamp underway

Journal Gazette

An extensive multimillion-dollar revitalization project at Jefferson Pointe is now underway as RED Development has broken ground at the shopping and dining center.

The redevelopment project will introduce a pedestrian-friendly main street to provide shoppers with access to interior shops and additional parking, RED Development said in a news release.

The project is slated for completion by mid-2020.

The Fort Wayne Plan Commission approved plans in June for the shopping center, which opened in 2000. Under an agreement with RED Development, which owns Jefferson Pointe, the Fort Wayne Redevelopment Commission will reimburse the firm up to $3.5 million to build the road through the shopping center.

Adding that street is intended to help increase the number of tenants, Andy Boxberger, an attorney for Jefferson Pointe, told the Redevelopment Commission in May.

“Our vision for revitalizing Jefferson Pointe is to create a more vibrant and appealing environment for our guests and tenants and reestablish it as the premier shopping, dining, and entertainment destination in Fort Wayne,” said Jeff McMahon, managing partner at RED.

“The upgrades, including a new, interior main street with an engaging streetscape, will combine the best of improved convenience throughout the courtyard and a dynamic environment with heightened walkability for shoppers, while also attracting new, best-in-class merchants.”

The new street will extend from the existing road in front of AMC Theatres to the fountain in front of Von Maur, with connections to the northern and southern parking lots.

The street will have pedestrian-friendly design elements to enable Jefferson Pointe to continue to host community events, RED Development said.

Other components of the project include major aesthetic updates throughout the property such as lighting upgrades within interiors and exteriors of buildings; new art and décor; upgrades in painting and signs; and concrete and asphalt repairs.

“The new touches will enhance the ambiance of Jefferson Pointe and ensure it remains a place where families and friends can gather, socialize and enjoy increased accessibility to top-notch shopping and dining,” McMahon said. “The improved access, visibility and convenient parking will make Jefferson Pointe even more attractive to new, best-in-class tenants.”