Tuesday, July 03, 2018 5:50 pm
US World Cup ratings down 42% without US team
MOSCOW -- The lack of a U.S. team caused a big viewership drop for World Cup telecasts.
The 48 group stage telecasts on Fox and FS1 averaged 2,069,000 viewers, according to Nielsen Media Research. That is down 42 percent from the 3.54 million average on ESPN, ESPN2 and ABC four years ago and down 15 percent from the 2,429,000 average on ESPN, ESPN2 and ABC eight years ago.
Excluding games involving the U.S. team in previous World Cups, the average declined 28 percent from the 2014 tournament in Brazil and was up 1 percent from the 2010 tournament in South Africa.
Most group-stage kickoff times this year were morning Fort Wayne time, starting as early as 6 a.m., and the latest matches began at 2 p.m. Games in 2014 started mostly from noon to 4 p.m. Fort Wayne time, while in 2010 games there were many matches at 10 a.m. and some as early as 7:30 a.m.
Twenty-six group-stage matches were aired on Fox, up from six on ABC in 2014 and four on ABC in 2010.
Ratings include only TV viewers and not those who viewed digital streams.