The Journal Gazette
Wednesday, September 04, 2019 11:18 am

Verbatim: Macy’s Glenbrook Square Announced As Growth100 Investment Store

CHICAGO – September 3, 2019 –– Macy’s announces Macy’s Glenbrook Square and Macy’s University Park Mall locations as two of 100 stores included in its 2019 Growth150 initiative. In 2018, fifty stores across the country, including Macy’s Castleton Square in Indianapolis, received additional capital to enhance the customer experience and create a more vibrant and productive shopping destination as part of the Growth50 initiative. In line with its strategy to test, iterate and scale these new ideas, Macy’s expanded these improvements to 100 additional stores this year. The Growth100 stores feature an elevated environment, expanded and curated merchandise assortments as well as improved customer service through added colleague positions and new technology. Improvements were based on customer feedback and the successful Growth50 initiatives.


“The performance of the Growth 50 stores has given us the confidence to expand the strategy to 100 more stores this year. Beyond our capital investment, the customer will see an increase in colleague support, advancement in omnichannel technology and more curated merchandise, tailored to their store location,” said John Harper, chief stores officer at Macy’s. “We are excited to continue to bring new, exciting and fresh experiences to these stores.”


Physical Upgrades

Physical upgrades in Growth100 stores include the addition of new LED lighting and updated flooring, as well as renovated fitting rooms and restrooms.  Additionally, certain departments have been relocated to improve space productivity and better suit customer traffic.


Product Distortions

Product distortions were completed to increase breadth and depth of the assortment appealing to the customer demographic unique to each store. Macy’s University Park Mall expanded its collection of branded college apparel, and Macy’s Glenbrook Square added new brands to its home department, such as Jessica Simpson and Lucky Brand. Both stores expanded their women’s dress and men’s tailored departments as well.


New Offerings

Macy’s Glenbrook Square welcomed Backstage earlier this year, offering fashion-loving customers another way to shop by providing a store-within-store shopping experience featuring designer deals on fabulous finds, all at 20 to 80 percent off comparable department store prices. Macy’s has successfully expanded its off-price business, Macy’s Backstage, to more than 220 new locations within Macy’s stores.


Macy’s University Park Mall has introduced Fragrance Bar, a new digital concept where customers can sample perfumes by different brands, grouped into different scent categories. Customers can choose the perfume of their choice by browsing perfumes by scent, rather than by brand.


Improved Customer Service and Experience

Macy’s is continuing to invest in enhanced customer service. The Growth100 stores have increased staffing levels and expanded store hours. Newly created positions at Macy’s Glenbrook Square and Macy’s University Park Mall include style advisors and intimate apparel ambassadors. Customer-focused services available include At Your Service, a dedicated location for seamless online pick-ups and returns, and Mobile Checkout, a feature on Macy’s mobile app that allows customers to quickly process their own purchases with ease.


The company has also made technological enhancements to several non-customer facing features, including RFID that will enable colleagues to streamline inventory management and FSS (Full Service Shopping) technology in shoes, cutting customer wait-time in half.


Macy’s Glenbrook Square and Macy’s University Park Mall have both enhanced their furniture and mattress departments with virtual reality and a “Customize It Shop,” where customers have the opportunity to “Mix and Match” to customize the fabric and color of the selected furniture before they purchase. The virtual reality experience helps shoppers make a more informed decision by virtually design their living space to see how Macy’s furnishings may look in their homes.


Community Giving

Macy’s is committed to making life shine brighter through services to its customers, colleagues and in its communities. Macy’s is proud to give back to causes that matter most to the local community. In Fort Wayne, this includes a recent $6,000 donation in support of the Fort Wayne Children’s Zoo. In South Bend, a $4,000 donation was made in support of Clay Church and its Backpack and Beyond event, which supplied underprivileged children with essentials to help them prepare for the new school year. 



Growth100 Store List


Phoenix, AZ – Macy’s Biltmore Fashion Park

Scottsdale, AZ – Macy’s Scottsdale Fashion Square



Brea, CA – Macy’s Brea Mall

Burbank, CA – Macy’s Burbank Town Center

Canoga Park, CA – Macy’s Topanga Plaza

Carlsbad, CA – Macy’s Plaza Camino

Chula Vista, CA – Macy’s Chula Vista Center

Concord, CA – Macy’s Sun Valley Shopping Center

Costa Mesa, CA – Macy’s South Coast Plaza

Culver City, CA – Macy’s Culver City Center Downey, CA – Macy’s Stonewood Center

Fresno, CA – Macy’s Fashion Fair

Los Angeles, CA – Macy’s Baldwin Hills Crenshaw Plaza

Madera, CA – Macy’s Village at Corte Madera

Modesto, CA – Macy’s Vintage Faire

Montclair, CA – Macy’s Montclair Plaza

Monterey, CA – Macy’s Del Monte Center

National City, CA – Macy’s Plaza Bonita

Newport Beach, CA – Macy’s Fashion Island

Palm Desert, CA – Macy’s Palm Desert

Pleasanton, CA – Macy’s Stone Ridge Shopping Center

Sacramento, CA – Macy’s Arden Fair

Sacramento, CA – Macy’s Downtown Plaza

San Diego, CA – Macy’s Fashion Valley

Santa Barbara, CA – Macy’s La Cumbre Plaza

Santa Clara, CA – Macy’s Valley Fair

Santa Clarita, CA – Macy’s Valencia Town Center

San Mateo, CA – Macy’s Hillsdale Shopping Center

Santa Rosa, CA – Macy’s Santa Rosa Mall

Sherman Oaks, CA – Macy’s Fashion Square

Temecula, CA – Macy’s Promenade in Temecula



Denver, CO – Macy’s Cherry Creek



Danbury, CT – Macy’s Danbury Fair


District of Columbia

Washington, D.C – Macy’s Metro Center



Boca Raton, FL – Macy’s Town Center at Boca Raton

Clearwater, FL – Macy’s Countryside Mall

Coral Springs, FL – Macy’s Coral Square

Fort Lauderdale, FL – Macy’s Fort Lauderdale Galleria

Miami, FL – Macy’s Dadeland

Naples, FL – Macy’s Coastland Center

Orlando, FL – Macy’s Mall of Millenia

Palm Beach Gardens, FL – Macy’s The Gardens

Plantation, FL – Macy’s Broward Mall

West Palm Beach, FL – Macy’s Wellington Green



Alpharetta, GA – Macy’s North Point Mall

Atlanta, GA – Macy’s Cumberland Mall

Atlanta, GA – Macy’s Perimeter Mall



Dededo, GU – Macy’s Micronesia Mall



Honolulu, HI – Macy’s Ala Moana



Boise, ID – Macy’s Boise



Fort Wayne, IN – Macy’s Glenbrook Square

Mishawaka, IN – Macy’s University Park Mall



Louisville, KY – Macy’s Oxmoor Center



Metairie, LA – Macy’s Lakeside



Columbia, MD – Macy’s Columbia
Towson, MD – Macy’s Townson Town Center



Burlington, MA – Macy’s Burlington Mall

Holyoke, MA – Macy’s Holyoke Mall at Ingleside



St. Louis, MO – Macy’s St. Louis Galleria

St. Louis, MO – Macy’s West County Center



Reno, NV – Macy’s Meadowood Mall


New Hampshire

Nashua, NH – Macy’s Pheasant Lane Mall


New Jersey 

Bridgewater, NJ – Macy’s Bridgewater Commons

Menlo Park, NJ – Macy’s Menlo Park


New Mexico

Albuquerque, NM - Macy’s Coronado Center


New York
Brooklyn, NY – Macy’s Downtown Brooklyn

Buffalo, NY – Macy’s Walden Galleria

Elmhurst, NY – Macy’s Queens Center

Flushing, NY – Macy’s Flushing

Garden City, NY – Macy’s Roosevelt Field

Huntington, NY – Macy’s Walt Whitman Shops

Lake Grove, NY – Macy’s Smith Haven

Staten Island, NY – Macy’s Staten Island Mall

Valley Stream, NY – Macy’s Green Acres Mall

West Nyack, NY – Macy’s Palisades Center


North Carolina

Raleigh, NC – Macy’s Crabtree Valley



Columbus, OH – Macy’s Polaris Fashion Place

Strongsville, OH – Macy’s SouthPark



Portland, OR – Macy’s Clackamas Town Center



Pittsburgh, PA – Macy’s Mall at Robinson

Pittsburgh, PA – Macy’s Ross Park

Pittsburgh, PA – Macy’s South Hills Village

Whitehall, PA – Macy’s Lehigh Valley Mall

Willow Grove, PA – Macy’s Willow Grove Park


Puerto Rico

San Juan, PR – Macy’s Plaza de Americas



Memphis, TN – Macy’s Wolfchase Galleria

Nashville, TN – Macy’s Green Hills



Austin, TX – Macy’s Barton Creek Square

Dallas, TX – Macy’s Dallas Galleria

El Paso, TX – Macy’s Cielo Vista Mall

Laredo, TX – Macy’s Mall Del Norte

Houston, TX – Macy’s Houston Galleria

Houston, TX – Macy’s Willowbrook Mall

Humble, TX – Macy’s Deerbrook Mall

Woodlands, TX – Macy’s Woodlands Mall



Arlington, VA – Macy’s Fashion Centre at Pentagon



Bellevue, WA – Macy’s Bellevue Square

Kennewick, WA – Macy’s Columbia Center

Tacoma, WA – Macy’s Tacoma Mall

Tukwila, WA – Macy’s South Center

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