Wednesday, September 04, 2019 11:18 am
Verbatim: Macy’s Glenbrook Square Announced As Growth100 Investment Store
CHICAGO – September 3, 2019 –– Macy’s announces Macy’s Glenbrook Square and Macy’s University Park Mall locations as two of 100 stores included in its 2019 Growth150 initiative. In 2018, fifty stores across the country, including Macy’s Castleton Square in Indianapolis, received additional capital to enhance the customer experience and create a more vibrant and productive shopping destination as part of the Growth50 initiative. In line with its strategy to test, iterate and scale these new ideas, Macy’s expanded these improvements to 100 additional stores this year. The Growth100 stores feature an elevated environment, expanded and curated merchandise assortments as well as improved customer service through added colleague positions and new technology. Improvements were based on customer feedback and the successful Growth50 initiatives.
“The performance of the Growth 50 stores has given us the confidence to expand the strategy to 100 more stores this year. Beyond our capital investment, the customer will see an increase in colleague support, advancement in omnichannel technology and more curated merchandise, tailored to their store location,” said John Harper, chief stores officer at Macy’s. “We are excited to continue to bring new, exciting and fresh experiences to these stores.”
Physical Upgrades
Physical upgrades in Growth100 stores include the addition of new LED lighting and updated flooring, as well as renovated fitting rooms and restrooms. Additionally, certain departments have been relocated to improve space productivity and better suit customer traffic.
Product Distortions
Product distortions were completed to increase breadth and depth of the assortment appealing to the customer demographic unique to each store. Macy’s University Park Mall expanded its collection of branded college apparel, and Macy’s Glenbrook Square added new brands to its home department, such as Jessica Simpson and Lucky Brand. Both stores expanded their women’s dress and men’s tailored departments as well.
New Offerings
Macy’s Glenbrook Square welcomed Backstage earlier this year, offering fashion-loving customers another way to shop by providing a store-within-store shopping experience featuring designer deals on fabulous finds, all at 20 to 80 percent off comparable department store prices. Macy’s has successfully expanded its off-price business, Macy’s Backstage, to more than 220 new locations within Macy’s stores.
Macy’s University Park Mall has introduced Fragrance Bar, a new digital concept where customers can sample perfumes by different brands, grouped into different scent categories. Customers can choose the perfume of their choice by browsing perfumes by scent, rather than by brand.
Improved Customer Service and Experience
Macy’s is continuing to invest in enhanced customer service. The Growth100 stores have increased staffing levels and expanded store hours. Newly created positions at Macy’s Glenbrook Square and Macy’s University Park Mall include style advisors and intimate apparel ambassadors. Customer-focused services available include At Your Service, a dedicated location for seamless online pick-ups and returns, and Mobile Checkout, a feature on Macy’s mobile app that allows customers to quickly process their own purchases with ease.
The company has also made technological enhancements to several non-customer facing features, including RFID that will enable colleagues to streamline inventory management and FSS (Full Service Shopping) technology in shoes, cutting customer wait-time in half.
Macy’s Glenbrook Square and Macy’s University Park Mall have both enhanced their furniture and mattress departments with virtual reality and a “Customize It Shop,” where customers have the opportunity to “Mix and Match” to customize the fabric and color of the selected furniture before they purchase. The virtual reality experience helps shoppers make a more informed decision by virtually design their living space to see how Macy’s furnishings may look in their homes.
Community Giving
Macy’s is committed to making life shine brighter through services to its customers, colleagues and in its communities. Macy’s is proud to give back to causes that matter most to the local community. In Fort Wayne, this includes a recent $6,000 donation in support of the Fort Wayne Children’s Zoo. In South Bend, a $4,000 donation was made in support of Clay Church and its Backpack and Beyond event, which supplied underprivileged children with essentials to help them prepare for the new school year.
Growth100 Store List
Arizona
Phoenix, AZ – Macy’s Biltmore Fashion Park
Scottsdale, AZ – Macy’s Scottsdale Fashion Square
California
Brea, CA – Macy’s Brea Mall
Burbank, CA – Macy’s Burbank Town Center
Canoga Park, CA – Macy’s Topanga Plaza
Carlsbad, CA – Macy’s Plaza Camino
Chula Vista, CA – Macy’s Chula Vista Center
Concord, CA – Macy’s Sun Valley Shopping Center
Costa Mesa, CA – Macy’s South Coast Plaza
Culver City, CA – Macy’s Culver City Center Downey, CA – Macy’s Stonewood Center
Fresno, CA – Macy’s Fashion Fair
Los Angeles, CA – Macy’s Baldwin Hills Crenshaw Plaza
Madera, CA – Macy’s Village at Corte Madera
Modesto, CA – Macy’s Vintage Faire
Montclair, CA – Macy’s Montclair Plaza
Monterey, CA – Macy’s Del Monte Center
National City, CA – Macy’s Plaza Bonita
Newport Beach, CA – Macy’s Fashion Island
Palm Desert, CA – Macy’s Palm Desert
Pleasanton, CA – Macy’s Stone Ridge Shopping Center
Sacramento, CA – Macy’s Arden Fair
Sacramento, CA – Macy’s Downtown Plaza
San Diego, CA – Macy’s Fashion Valley
Santa Barbara, CA – Macy’s La Cumbre Plaza
Santa Clara, CA – Macy’s Valley Fair
Santa Clarita, CA – Macy’s Valencia Town Center
San Mateo, CA – Macy’s Hillsdale Shopping Center
Santa Rosa, CA – Macy’s Santa Rosa Mall
Sherman Oaks, CA – Macy’s Fashion Square
Temecula, CA – Macy’s Promenade in Temecula
Colorado
Denver, CO – Macy’s Cherry Creek
Connecticut
Danbury, CT – Macy’s Danbury Fair
District of Columbia
Washington, D.C – Macy’s Metro Center
Florida
Boca Raton, FL – Macy’s Town Center at Boca Raton
Clearwater, FL – Macy’s Countryside Mall
Coral Springs, FL – Macy’s Coral Square
Fort Lauderdale, FL – Macy’s Fort Lauderdale Galleria
Miami, FL – Macy’s Dadeland
Naples, FL – Macy’s Coastland Center
Orlando, FL – Macy’s Mall of Millenia
Palm Beach Gardens, FL – Macy’s The Gardens
Plantation, FL – Macy’s Broward Mall
West Palm Beach, FL – Macy’s Wellington Green
Georgia
Alpharetta, GA – Macy’s North Point Mall
Atlanta, GA – Macy’s Cumberland Mall
Atlanta, GA – Macy’s Perimeter Mall
Guam
Dededo, GU – Macy’s Micronesia Mall
Hawaii
Honolulu, HI – Macy’s Ala Moana
Idaho
Boise, ID – Macy’s Boise
Indiana
Fort Wayne, IN – Macy’s Glenbrook Square
Mishawaka, IN – Macy’s University Park Mall
Kentucky
Louisville, KY – Macy’s Oxmoor Center
Louisiana
Metairie, LA – Macy’s Lakeside
Maryland
Columbia, MD – Macy’s Columbia
Towson, MD – Macy’s Townson Town Center
Massachusetts
Burlington, MA – Macy’s Burlington Mall
Holyoke, MA – Macy’s Holyoke Mall at Ingleside
Missouri
St. Louis, MO – Macy’s St. Louis Galleria
St. Louis, MO – Macy’s West County Center
Nevada
Reno, NV – Macy’s Meadowood Mall
New Hampshire
Nashua, NH – Macy’s Pheasant Lane Mall
New Jersey
Bridgewater, NJ – Macy’s Bridgewater Commons
Menlo Park, NJ – Macy’s Menlo Park
New Mexico
Albuquerque, NM - Macy’s Coronado Center
New York
Brooklyn, NY – Macy’s Downtown Brooklyn
Buffalo, NY – Macy’s Walden Galleria
Elmhurst, NY – Macy’s Queens Center
Flushing, NY – Macy’s Flushing
Garden City, NY – Macy’s Roosevelt Field
Huntington, NY – Macy’s Walt Whitman Shops
Lake Grove, NY – Macy’s Smith Haven
Staten Island, NY – Macy’s Staten Island Mall
Valley Stream, NY – Macy’s Green Acres Mall
West Nyack, NY – Macy’s Palisades Center
North Carolina
Raleigh, NC – Macy’s Crabtree Valley
Ohio
Columbus, OH – Macy’s Polaris Fashion Place
Strongsville, OH – Macy’s SouthPark
Oregon
Portland, OR – Macy’s Clackamas Town Center
Pennsylvania
Pittsburgh, PA – Macy’s Mall at Robinson
Pittsburgh, PA – Macy’s Ross Park
Pittsburgh, PA – Macy’s South Hills Village
Whitehall, PA – Macy’s Lehigh Valley Mall
Willow Grove, PA – Macy’s Willow Grove Park
Puerto Rico
San Juan, PR – Macy’s Plaza de Americas
Tennessee
Memphis, TN – Macy’s Wolfchase Galleria
Nashville, TN – Macy’s Green Hills
Texas
Austin, TX – Macy’s Barton Creek Square
Dallas, TX – Macy’s Dallas Galleria
El Paso, TX – Macy’s Cielo Vista Mall
Laredo, TX – Macy’s Mall Del Norte
Houston, TX – Macy’s Houston Galleria
Houston, TX – Macy’s Willowbrook Mall
Humble, TX – Macy’s Deerbrook Mall
Woodlands, TX – Macy’s Woodlands Mall
Virginia
Arlington, VA – Macy’s Fashion Centre at Pentagon
Washington
Bellevue, WA – Macy’s Bellevue Square
Kennewick, WA – Macy’s Columbia Center
Tacoma, WA – Macy’s Tacoma Mall
Tukwila, WA – Macy’s South Center