Simon, a company with a portfolio of shopping, dining, entertainment and mixed-use destinations, announced Monday it has changed the name of Edinburgh Premium Outlets in Bartholomew County to Indiana Premium Outlets.
The new name is expected to boost the attraction's reach as it “continues its growth as a premier destination” for visitors.
“Our updated moniker better reflects the geographic makeup of our visitors and, combined with the current renovation, will offer shoppers a more engaging atmosphere to enjoy,” Heather Little, general manager for Indiana Premium Outlets, said in a statement.
Some upgrades, including to a youth academy, on the property have already been made.
Other enhancements at the site off Interstate 65 are scheduled for completion by the holidays, a news release said. Those improvements include a new archway featuring public artwork; a food truck plaza with shaded seating; and a playground plaza with interactive equipment and shaded picnic tables.
In addition, digital directories will be installed on the property, about 40 miles south of Indianapolis.
Simon's portfolio includes nearly 70 premium outlets, as well as nearly 110 malls, among dozens of other properties.